Standout Papers

The Predictive Validity of Multiple-Item vers... 1987 2026 2000 2013 2.1k
  1. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)
    Lars Bergkvist, John R. Rossiter Journal of Marketing Research
  2. The C-OAR-SE procedure for scale development in marketing (2002)
    John R. Rossiter International Journal of Research in Marketing
  3. Advertising and Promotion Management (1987)
    John R. Rossiter, Larry Percy Medical Entomology and Zoology

Immediate Impact

1 from Science/Nature 79 standout
Sub-graph 1 of 18

Citing Papers

A synergistic mindsets intervention protects adolescents from stress
2022 StandoutNature
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
2020 Standout
1 intermediate paper

Works of John R. Rossiter being referenced

The Five Forms of Transmissible, Usable marketing Knowledge
2002
What Is Marketing Knowledge?
2001
and 1 more

Author Peers

Author Last Decade Papers Cites
John R. Rossiter 4122 3260 2027 132 8.4k
Peter Wright 3767 3425 1183 213 10.0k
Richard J. Lutz 6034 4508 1525 67 8.6k
Xinshu Zhao 2647 3368 2151 80 9.8k
David Glen Mick 3942 2455 1561 55 6.8k
George M. Zinkhan 4369 3161 1938 181 7.3k
Deborah J. MacInnis 7441 5456 3291 96 11.5k
Scot Burton 5412 2552 1794 147 10.6k
Bobby J. Calder 3285 3615 1565 93 6.9k
Terence A. Shimp 7311 4422 1966 68 10.0k
Brian Sternthal 4067 3028 1037 78 6.8k

All Works

Loading papers...

Rankless by CCL
2026