Immediate Impact
69 standout
Citing Papers
Renewing the resource‐based view: New contexts, new concepts, and new methods
2023 Standout
AI advertising: An overview and guidelines
2023 Standout
Works of John C. Schweitzer being referenced
Cultural Values Reflected in Chinese and U.S. Television Commercials
1996
Does Newspaper Competition Make a Difference to Readers?
1975
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| John C. Schweitzer | 68 | 99 | 197 | 130 | 23 | 393 | |
| Linda Tuncay Zayer | 43 | 173 | 222 | 169 | 22 | 431 | |
| Mary Walker | 45 | 74 | 213 | 229 | 20 | 437 | |
| Rebecca H. Holman | 56 | 41 | 157 | 128 | 12 | 369 | |
| Gary F. Soldow | 21 | 43 | 181 | 138 | 15 | 343 | |
| Laura M. Milner | 23 | 213 | 225 | 180 | 23 | 456 | |
| Alice Kendrick | 79 | 58 | 117 | 122 | 38 | 341 | |
| Dennis N. Bristow | 20 | 113 | 178 | 179 | 32 | 434 | |
| Laura R. Oswald | 18 | 81 | 223 | 198 | 19 | 395 | |
| Donald Sciglimpaglia | 19 | 182 | 264 | 100 | 20 | 447 | |
| Charles M. Hermans | 19 | 31 | 213 | 108 | 18 | 365 |
All Works
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