Standout Papers

What makes followers loyal? The role of influencer interactivity in building influencer brand equity 2020 2026 2022 2024182
  1. What makes followers loyal? The role of influencer interactivity in building influencer brand equity (2020)
    Jisu Yi et al. Journal of Product & Brand Management

Immediate Impact

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Citing Papers

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
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6 intermediate papers

Works of Jisu Yi being referenced

What makes followers loyal? The role of influencer interactivity in building influencer brand equity
2020 Standout

Author Peers

Author Last Decade Papers Cites
Jisu Yi 416 295 124 17 557
Spring H. Han 379 202 102 16 560
Mona Mrad 362 393 70 21 585
Robin Pentecost 334 405 134 22 647
Claas Christian Germelmann 383 307 72 31 546
Jie Sun 335 209 65 23 627
Ereni Markos 408 245 121 16 637
Jay Trivedi 472 354 171 24 608
Timm F. Wagner 303 125 76 15 578
Maria Ek Styvén 305 310 101 23 537
Hongwei Yang 362 180 212 22 608

All Works

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Rankless by CCL
2026