Standout Papers
Immediate Impact
62 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Works of Jiaming Fang being referenced
The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce
2023
Customer engagement and purchase intention in live-streaming digital marketing platforms
2021
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Jiaming Fang | 945 | 547 | 557 | 42 | 1.5k | |
| Wilson Ozuem | 644 | 259 | 538 | 67 | 1.4k | |
| Jenna Jacobson | 1194 | 405 | 583 | 46 | 1.9k | |
| Kok Wei Khong | 1048 | 565 | 809 | 58 | 1.9k | |
| Jennifer Rowley | 913 | 495 | 558 | 45 | 1.7k | |
| Henry Boateng | 747 | 438 | 530 | 65 | 1.4k | |
| Zach W. Y. Lee | 1230 | 621 | 945 | 32 | 1.9k | |
| Eusébio Scornavacca | 717 | 660 | 319 | 65 | 1.4k | |
| Ikram Ullah Khan | 489 | 512 | 532 | 44 | 1.5k | |
| Hajer Kéfi | 1450 | 552 | 784 | 39 | 2.0k | |
| Rebecca Dolan | 1369 | 428 | 778 | 34 | 1.9k |
All Works
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