Immediate Impact

53 standout
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Citing Papers

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Digital transformation: A multidisciplinary perspective and future research agenda
2024 Standout
2 intermediate papers

Works of Jaydeep Mukherjee being referenced

An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates
2016
User acceptance of hedonic versus utilitarian social networking web sites
2011

Author Peers

Author Last Decade Papers Cites
Jaydeep Mukherjee 137 114 32 52 22 232
Che Aniza Che Wel 132 113 44 89 24 288
Tripti Sharma 131 168 34 95 19 298
Shijiao Chen 110 152 22 48 16 254
Prem Prakash Dewani 131 169 20 51 26 270
Myungkeun Song 204 145 18 73 17 279
Mohsin Altaf 137 110 24 90 21 258
Hamza Salim Khraim 111 180 29 48 23 299
Choi‐Meng Leong 95 144 41 60 28 279
Adele Berndt 148 114 18 68 40 266
Dena Hale 136 102 23 76 20 274

All Works

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2026