Immediate Impact
88 standout
Citing Papers
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
2020 Standout
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
Works of Jack Trout being referenced
Positioning: The Battle for Your Mind
1992
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Jack Trout | 20 | 108 | 12 | 189 | 131 | 18 | 400 | |
| Bronislaw J. Verhage | 9 | 168 | 1 | 177 | 112 | 18 | 414 | |
| Daragh O’Reilly | 10 | 81 | 3 | 160 | 164 | 19 | 387 | |
| Laura Šalčiuvienė | 16 | 86 | 16 | 167 | 98 | 38 | 378 | |
| Hellmut Schütte | 22 | 136 | 17 | 141 | 146 | 15 | 390 | |
| Suk‐ching Ho | 9 | 96 | 9 | 175 | 104 | 26 | 345 | |
| Ezgi Erkmen | 10 | 185 | 2 | 223 | 189 | 21 | 446 | |
| Elad Granot | 23 | 141 | 4 | 175 | 126 | 16 | 451 | |
| Yu-Chun Chung | 27 | 115 | 2 | 163 | 119 | 11 | 425 | |
| Gil McWilliam | 12 | 87 | 3 | 273 | 131 | 14 | 351 | |
| William A. Mindak | 72 | 81 | 10 | 145 | 135 | 15 | 349 |
All Works
Loading papers...