Immediate Impact
50 standout
Citing Papers
Human or virtual: How influencer type shapes brand attitudes
2023 Standout
Influencer Marketing Effectiveness
2022 Standout
Works of Horst Stipp being referenced
Optimizing the Amount of Entertainment in Advertising
2013
The Secret of Television’s Success: Emotional Content or Rational Information?
2011
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Horst Stipp | 380 | 253 | 142 | 25 | 741 | |
| Patricia A. Stout | 416 | 371 | 140 | 29 | 875 | |
| Joyce M. Wolburg | 315 | 333 | 117 | 38 | 825 | |
| Elliott McGinnies | 414 | 158 | 78 | 46 | 883 | |
| Suzanna J. Opree | 525 | 332 | 172 | 43 | 854 | |
| Brandon Reich | 527 | 297 | 98 | 15 | 897 | |
| Anne M. Brumbaugh | 438 | 578 | 58 | 18 | 944 | |
| George Y. Bizer | 562 | 235 | 94 | 23 | 985 | |
| G. Tarcan Kumkale | 384 | 97 | 110 | 18 | 888 | |
| Jaehoon Lee | 288 | 272 | 93 | 38 | 854 | |
| Maria Leonora G. Comello | 248 | 71 | 180 | 42 | 721 |
All Works
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