Standout Papers

Marketing actions can modulate neural representations of experienced pleasantness 2007 2026 2013 2019 651
  1. Marketing actions can modulate neural representations of experienced pleasantness (2008)
    Hilke Plaßmann, John P. O’Doherty et al. Proceedings of the National Academy of Sciences
  2. Orbitofrontal Cortex Encodes Willingness to Pay in Everyday Economic Transactions (2007)
    Hilke Plaßmann, John P. O’Doherty et al. Journal of Neuroscience

Immediate Impact

2 by Nobel laureates 31 from Science/Nature 119 standout
Sub-graph 1 of 13

Citing Papers

An action potential initiation mechanism in distal axons for the control of dopamine release
2022 StandoutScience
The self in context: brain systems linking mental and physical health
2021 Standout
68 intermediate papers

Works of Hilke Plaßmann being referenced

Neuroanatomy of the vmPFC and dlPFC Predicts Individual Differences in Cognitive Regulation During Dietary Self-Control Across Regulation Strategies
2018
Cognitive Regulation during Decision Making Shifts Behavioral Control between Ventromedial and Dorsolateral Prefrontal Value Systems
2012
and 6 more

Author Peers

Author Last Decade Papers Cites
Hilke Plaßmann 2123 507 1079 810 48 4.1k
Allen Parducci 1110 827 565 899 50 4.3k
Carolyn Yoon 1054 158 980 632 66 3.1k
Ale Smidts 1016 287 959 638 84 4.1k
Rolf Reber 2486 333 892 1797 63 4.9k
Harry Helson 988 379 522 642 42 3.5k
Baba Shiv 1601 1154 2509 898 66 6.5k
Jeff T. Larsen 2316 364 293 1390 51 4.8k
Rick B. van Baaren 1527 421 456 1292 67 4.5k
John Monterosso 2685 997 350 1401 120 7.3k
Rob W. Holland 1257 218 576 1131 89 5.2k

All Works

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2026