Immediate Impact
57 standout
Citing Papers
Human versus virtual influences, a comparative study
2024 Standout
Barriers and motivators to the adoption of electric vehicles: A global review
2024 Standout
Works of Heather Honea being referenced
Targeting Social Messages with Emotions of Change: The Call for Optimism
2012
DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness
2004
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Heather Honea | 382 | 148 | 196 | 12 | 616 | |
| Joseph F. Rocereto | 397 | 137 | 332 | 13 | 617 | |
| Benjamin G. Voyer | 360 | 108 | 313 | 32 | 658 | |
| Hyojin Lee | 350 | 183 | 201 | 12 | 591 | |
| Petia Petrova | 341 | 186 | 282 | 11 | 701 | |
| Gülen Sarial‐Abi | 346 | 158 | 301 | 25 | 624 | |
| Robin Higie Coulter | 297 | 166 | 219 | 6 | 553 | |
| Chris Malone | 423 | 151 | 378 | 6 | 626 | |
| Adriana Samper | 272 | 121 | 171 | 17 | 551 | |
| John Gountas | 263 | 91 | 228 | 26 | 610 | |
| Dan Padgett | 417 | 73 | 296 | 11 | 676 |
All Works
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