Standout Papers

Bayesian Statistics and Marketing 1996 2026 2006 2016 818
  1. Bayesian Statistics and Marketing (2003)
    Peter E. Rossi, Greg M. Allenby Marketing Science
  2. Marketing models of consumer heterogeneity (1998)
    Greg M. Allenby, Peter E. Rossi Journal of Econometrics
  3. The Value of Purchase History Data in Target Marketing (1996)
    Peter E. Rossi, Robert E. McCulloch et al. Marketing Science

Immediate Impact

3 by Nobel laureates 7 from Science/Nature 60 standout
Sub-graph 1 of 21

Citing Papers

Machine Learning in Polymer Research
2025 Standout
Human heuristics for AI-generated language are flawed
2023 Standout
11 intermediate papers

Works of Greg M. Allenby being referenced

Sentence-Based Text Analysis for Customer Reviews
2016
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
2002
and 7 more

Author Peers

Author Last Decade Papers Cites
Greg M. Allenby 4917 3705 1290 155 7.8k
Peter E. Rossi 4575 6478 1462 106 11.9k
Wagner A. Kamakura 3915 2549 889 135 7.4k
V. Srinivasan 4934 3951 2210 116 10.9k
Vithala R. Rao 3127 1989 912 134 6.1k
Michel Wedel 7209 2508 1245 197 13.9k
Eric T. Bradlow 3004 1157 1508 149 6.8k
Wayne S. DeSarbo 3734 2115 1017 275 9.4k
Dick R. Wittink 4105 2915 1240 104 7.0k
Pradeep K. Chintagunta 7479 4205 2049 222 10.7k
Joel Huber 3053 3325 692 134 8.2k

All Works

Loading papers...

Rankless by CCL
2026