Standout Papers
Immediate Impact
68 standout
Citing Papers
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2023 Standout
Artificial intelligence (AI) applications for marketing: A literature-based study
2022 Standout
Works of Gordon Fullerton being referenced
The Impact of Brand Commitment on Loyalty to Retail Service Brands
2005
When Does Commitment Lead to Loyalty?
2003 Standout
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Gordon Fullerton | 1093 | 1358 | 920 | 9 | 1.7k | |
| José Luís Munuera‐Alemán | 1430 | 990 | 1048 | 8 | 2.0k | |
| Jaishankar Ganesh | 1411 | 1204 | 677 | 15 | 1.9k | |
| Shun Yin Lam | 1138 | 1214 | 698 | 14 | 2.0k | |
| Anita Pansari | 1348 | 1050 | 1584 | 10 | 2.2k | |
| Donald F. Cox | 1150 | 592 | 888 | 10 | 2.0k | |
| Robert Mackoy | 775 | 1109 | 504 | 19 | 1.5k | |
| Tomas Falk | 1144 | 847 | 844 | 27 | 1.7k | |
| Roger H. Hallowell | 815 | 1052 | 476 | 9 | 1.4k | |
| Peter C. Wilton | 1069 | 1394 | 720 | 10 | 2.1k | |
| Nancy Stephens | 850 | 847 | 510 | 15 | 1.4k |
All Works
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