Immediate Impact
58 standout
Citing Papers
Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN
2025 Standout
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Works of Fredrik Törn being referenced
Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements
2012
Advertising Creativity Matters
2008
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Fredrik Törn | 317 | 214 | 26 | 78 | 6 | 394 | |
| Drue K. Schuler | 305 | 227 | 35 | 32 | 7 | 427 | |
| Mary Jane Schlinger | 235 | 172 | 19 | 28 | 12 | 349 | |
| David Ogilvy | 194 | 129 | 41 | 39 | 8 | 378 | |
| Richard Vaughn | 289 | 182 | 22 | 23 | 7 | 383 | |
| Nathalie Fleck | 342 | 231 | 39 | 29 | 17 | 431 | |
| Hans Mathias Thjømøe | 306 | 212 | 34 | 19 | 8 | 367 | |
| Kristina D. Frankenberger | 203 | 124 | 52 | 37 | 11 | 440 | |
| Alexandra Aguirre‐Rodriguez | 299 | 230 | 19 | 24 | 9 | 370 | |
| Nicole Votolato Montgomery | 249 | 194 | 33 | 38 | 15 | 448 | |
| Claire Allison Stammerjohan | 257 | 201 | 33 | 31 | 7 | 356 |
All Works
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