Immediate Impact
63 standout
Citing Papers
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
2023 Standout
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
2023 Standout
Works of Frederick G. Crane being referenced
Building the service brand by creating and managing an emotional brand experience
2007
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Frederick G. Crane | 98 | 37 | 65 | 216 | 216 | 25 | 546 | |
| François Durrieu | 72 | 55 | 94 | 224 | 216 | 30 | 590 | |
| Danny Tengti Kao | 70 | 48 | 103 | 165 | 104 | 23 | 464 | |
| Faye W. Gilbert | 58 | 46 | 140 | 184 | 167 | 24 | 528 | |
| Paula J. Haynes | 139 | 31 | 125 | 129 | 136 | 27 | 467 | |
| Yioula Melanthiou | 70 | 20 | 106 | 145 | 135 | 34 | 492 | |
| Syed Mir Muhammad Shah | 71 | 69 | 141 | 180 | 110 | 28 | 635 | |
| Stephen Brown | 91 | 45 | 116 | 191 | 147 | 20 | 498 | |
| Douglas Amyx | 60 | 65 | 35 | 227 | 242 | 26 | 558 | |
| Charles R. Stoner | 124 | 101 | 61 | 155 | 261 | 25 | 645 | |
| Rajeev Kumar Panda | 56 | 18 | 46 | 145 | 150 | 37 | 475 |
All Works
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