Immediate Impact

54 standout
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Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
2 intermediate papers

Works of Fon Sim Ong being referenced

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
2017
Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust
2012

Author Peers

Author Last Decade Papers Cites
Fon Sim Ong 530 505 141 187 55 1.3k
Timo Dietrich 513 528 116 120 64 1.6k
Catherine A. Roster 326 521 239 135 35 1.2k
Kathrynn Pounders 409 432 124 79 29 1.0k
Eduardo B. Andrade 227 365 216 207 61 1.3k
Joan Manuel Batista‐Foguet 383 384 301 149 46 1.3k
Josephine Previte 611 485 68 74 53 1.4k
Fuyuan Shen 383 889 169 69 57 1.7k
Anne M. Lavack 901 510 181 89 51 1.7k
Mary Anne Raymond 408 416 168 160 50 1.2k
Alan Tapp 429 562 93 76 78 1.3k

All Works

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Rankless by CCL
2026