Immediate Impact
54 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Fon Sim Ong being referenced
A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour
2017
Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust
2012
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Fon Sim Ong | 530 | 505 | 141 | 187 | 55 | 1.3k | |
| Timo Dietrich | 513 | 528 | 116 | 120 | 64 | 1.6k | |
| Catherine A. Roster | 326 | 521 | 239 | 135 | 35 | 1.2k | |
| Kathrynn Pounders | 409 | 432 | 124 | 79 | 29 | 1.0k | |
| Eduardo B. Andrade | 227 | 365 | 216 | 207 | 61 | 1.3k | |
| Joan Manuel Batista‐Foguet | 383 | 384 | 301 | 149 | 46 | 1.3k | |
| Josephine Previte | 611 | 485 | 68 | 74 | 53 | 1.4k | |
| Fuyuan Shen | 383 | 889 | 169 | 69 | 57 | 1.7k | |
| Anne M. Lavack | 901 | 510 | 181 | 89 | 51 | 1.7k | |
| Mary Anne Raymond | 408 | 416 | 168 | 160 | 50 | 1.2k | |
| Alan Tapp | 429 | 562 | 93 | 76 | 78 | 1.3k |
All Works
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