Immediate Impact
54 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Eunah Yoh being referenced
Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer
2020
Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences
2000
Author Peers
| Author | Last Decade | Papers | Cites | |||||
|---|---|---|---|---|---|---|---|---|
| Eunah Yoh | 267 | 6 | 70 | 135 | 100 | 28 | 388 | |
| Mathieu Lajante | 199 | 3 | 79 | 127 | 61 | 22 | 370 | |
| Eunjoo Cho | 299 | 5 | 52 | 218 | 98 | 23 | 436 | |
| Martin Yongho Hyun | 171 | 11 | 50 | 275 | 58 | 11 | 447 | |
| Benedikt Schnurr | 254 | 4 | 91 | 110 | 38 | 19 | 418 | |
| Miralem Helmefalk | 216 | 1 | 88 | 94 | 54 | 14 | 349 | |
| Halimin Herjanto | 245 | 2 | 59 | 208 | 177 | 36 | 448 | |
| Janet Hernández‐Méndez | 211 | 1 | 26 | 293 | 43 | 10 | 427 | |
| Sandra Gountas | 187 | 4 | 70 | 203 | 136 | 19 | 412 | |
| Jamye Foster | 260 | 5 | 49 | 145 | 83 | 11 | 368 | |
| Jeong‐Ju Yoo | 195 | 8 | 39 | 124 | 102 | 32 | 407 |
All Works
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