Immediate Impact
62 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Works of Eun Sook Kwon being referenced
Brand followers
2014
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Eun Sook Kwon | 262 | 176 | 39 | 78 | 12 | 347 | |
| Antonia Erz | 278 | 137 | 44 | 56 | 14 | 356 | |
| Todd Pezzuti | 228 | 164 | 26 | 53 | 14 | 352 | |
| Min Xiao | 344 | 145 | 57 | 81 | 12 | 401 | |
| Mu Wu | 210 | 129 | 64 | 47 | 12 | 345 | |
| Joonghwa Lee | 312 | 183 | 51 | 95 | 17 | 388 | |
| Leslie Cuevas | 338 | 192 | 66 | 94 | 7 | 403 | |
| Sema Misci Kip | 315 | 129 | 42 | 80 | 7 | 387 | |
| Susanna Lee | 293 | 172 | 70 | 60 | 18 | 389 | |
| Nicole Cunningham | 242 | 125 | 24 | 158 | 12 | 382 | |
| A‐Reum Jung | 291 | 194 | 32 | 115 | 23 | 388 |
All Works
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