Immediate Impact

60 standout
Sub-graph 1 of 20

Citing Papers

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
2024 Standout
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
1 intermediate paper

Works of Essi Pöyry being referenced

A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
2019
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage
2013

Author Peers

Author Last Decade Papers Cites
Essi Pöyry 310 442 82 174 33 747
Shuai Yang 560 511 73 159 47 971
Zhuowei Huang 451 721 43 90 37 979
Sigal Tifferet 253 374 21 66 26 714
Yu‐Ping Chiu 175 477 64 182 33 663
Woojin Lee 367 675 35 141 40 912
Nianqi Deng 373 425 232 226 24 901
Trisha T. C. Lin 138 576 18 251 46 911
Márcia Maurer Herter 568 411 25 154 32 975
Jing Yang 361 357 22 105 42 832
Wee-Kheng Tan 278 748 39 163 51 909

All Works

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2026