Immediate Impact
53 standout
Citing Papers
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes
2024 Standout
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Works of Eric Van Steenburg being referenced
Me first, then the environment: young Millennials as green consumers
2018
Areas of research in political advertising: a review and research agenda
2015
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Eric Van Steenburg | 186 | 246 | 45 | 82 | 17 | 441 | |
| Jaejin Lee | 179 | 235 | 61 | 119 | 22 | 376 | |
| Fei Xue | 181 | 195 | 36 | 24 | 20 | 428 | |
| Davide C. Orazi | 182 | 175 | 102 | 69 | 28 | 487 | |
| Niki Hynes | 148 | 242 | 50 | 121 | 22 | 474 | |
| Richie L. Liu | 246 | 257 | 58 | 99 | 18 | 498 | |
| Haiming Hang | 212 | 185 | 58 | 82 | 26 | 405 | |
| Shangzhi Qiu | 241 | 177 | 101 | 142 | 21 | 497 | |
| Pekka Mattila | 260 | 343 | 83 | 52 | 28 | 485 | |
| Helen Borland | 48 | 218 | 52 | 204 | 21 | 501 | |
| Irina Y. Yu | 275 | 280 | 96 | 66 | 18 | 462 |
All Works
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