Standout Papers

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies... 2015 2026 2018 2022 1.3k
  1. Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)
    Clay M. Voorhees, Michael K. Brady et al. Journal of the Academy of Marketing Science

Immediate Impact

57 standout
Sub-graph 1 of 20

Citing Papers

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
2024 Standout
A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
2024 Standout
2 intermediate papers

Works of Edward Ramirez being referenced

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
2015 Standout

Author Peers

Author Last Decade Papers Cites
Edward Ramirez 1132 761 509 672 27 2.4k
Santha Vaithilingam 775 552 556 921 29 2.8k
Giuliano Noci 1932 1300 673 710 47 3.0k
Adriane B. Randolph 584 454 443 740 30 2.5k
Florian Schuberth 660 490 490 838 40 2.6k
Dionysis Skarmeas 1165 1679 830 893 24 3.0k
Stan Maklan 1564 1353 997 810 36 3.2k
Wann‐Yih Wu 665 576 403 731 44 1.9k
Ja‐Shen Chen 928 769 601 774 50 2.5k
Kristina Klein 752 487 508 812 25 2.5k
Greg Whitwell 1314 746 420 487 31 2.4k

All Works

Loading papers...

Rankless by CCL
2026