Standout Papers

Country as brand, product, and beyond: A place marketing and brand management perspective 2002 2026 2010 2018 1.0k
  1. Country as brand, product, and beyond: A place marketing and brand management perspective (2002)
    Philip Kotler, Drew Gertner Journal of Brand Management

Immediate Impact

60 standout
Sub-graph 1 of 23

Citing Papers

Willingness to pay more for green products: A critical challenge for Gen Z
2023 Standout
Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
2023 Standout
2 intermediate papers

Works of Drew Gertner being referenced

Country as brand, product, and beyond: A place marketing and brand management perspective
2002 Standout

Author Peers

Author Last Decade Papers Cites
Drew Gertner 76 246 752 474 5 1.1k
Maja Konečnik 91 217 731 455 9 1.0k
Shih‐Shuo Yeh 70 195 928 486 31 1.4k
Irving Rein 11 147 835 405 9 1.2k
Jackie Clarke 66 182 944 419 27 1.3k
Chang-Yen Tsai 37 165 468 393 21 981
Stuart E. Levy 12 241 1000 648 12 1.3k
Auliana Poon 33 137 800 188 10 1.0k
David Wan 61 200 525 239 19 1.0k
Adiyukh Berbekova 52 153 562 287 21 1.2k
Duane L. Davis 273 222 648 177 15 1.3k

All Works

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Rankless by CCL
2026