Standout Papers

In Search of Brand Image: a Foundation Analysis 1990 2026 2002 2014 454
  1. In Search of Brand Image: a Foundation Analysis (1990)
    Dawn Dobni, George M. Zinkhan ACR North American Advances

Immediate Impact

70 standout
Sub-graph 1 of 23

Citing Papers

Social interactions in the metaverse: Framework, initial evidence, and research roadmap
2022 Standout
A Theories-in-Use Approach to Building Marketing Theory
2019 Standout
1 intermediate paper

Works of Dawn Dobni being referenced

A marketing‐relevant framework for understanding service worker productivity
2004
In Search of Brand Image: a Foundation Analysis
1990 Standout

Author Peers

Author Last Decade Papers Cites
Dawn Dobni 308 316 400 15 703
Liana Victorino 317 307 369 17 727
Mike Bendixen 272 279 376 23 696
Ujwal Kayandé 333 205 370 19 750
Éric Langeard 343 158 352 17 662
Michael Bendixen 263 271 414 26 767
Francis M. Ulgado 510 219 446 16 832
David J. Ortinau 282 277 315 25 828
Kenneth Thompson 361 381 396 31 775
James Richard 227 273 340 29 629
Jesús Collado Agudo 306 388 282 25 781

All Works

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Rankless by CCL
2026