Immediate Impact
1 from Science/Nature 86 standout
Citing Papers
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Daniel J. Lair being referenced
Marketization and the Recasting of the Professional Self
2004
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Daniel J. Lair | 53 | 76 | 120 | 150 | 7 | 316 | |
| Susan Eisner | 34 | 36 | 129 | 95 | 14 | 348 | |
| Bonnie S. O’Neill | 64 | 44 | 193 | 113 | 14 | 353 | |
| Dafna Eylon | 31 | 35 | 162 | 119 | 15 | 349 | |
| Rebecca M. Paluch | 43 | 113 | 165 | 77 | 11 | 284 | |
| Pamela Lirio | 48 | 131 | 128 | 178 | 12 | 316 | |
| Bernd Six | 23 | 86 | 129 | 175 | 9 | 353 | |
| Meredith F. Burnett | 19 | 41 | 214 | 84 | 8 | 314 | |
| Lukas Neville | 18 | 38 | 129 | 196 | 12 | 331 | |
| Robert Jan Blomme | 19 | 32 | 133 | 100 | 13 | 274 | |
| Amy McMillan Capehart | 46 | 152 | 171 | 96 | 12 | 319 |
All Works
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