Immediate Impact

1 from Science/Nature 86 standout
Sub-graph 1 of 22

Citing Papers

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
6 intermediate papers

Works of Daniel J. Lair being referenced

Marketization and the Recasting of the Professional Self
2004

Author Peers

Author Last Decade Papers Cites
Daniel J. Lair 53 76 120 150 7 316
Susan Eisner 34 36 129 95 14 348
Bonnie S. O’Neill 64 44 193 113 14 353
Dafna Eylon 31 35 162 119 15 349
Rebecca M. Paluch 43 113 165 77 11 284
Pamela Lirio 48 131 128 178 12 316
Bernd Six 23 86 129 175 9 353
Meredith F. Burnett 19 41 214 84 8 314
Lukas Neville 18 38 129 196 12 331
Robert Jan Blomme 19 32 133 100 13 274
Amy McMillan Capehart 46 152 171 96 12 319

All Works

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Rankless by CCL
2026