Immediate Impact
18 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
2024 Standout
Works of Cong Cao being referenced
How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming
2022
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Cong Cao | 76 | 37 | 71 | 28 | 177 | |
| Larisa-Loredana Dragolea | 57 | 20 | 47 | 25 | 196 | |
| Gregory S. Black | 73 | 47 | 77 | 25 | 241 | |
| Costel Iliuţă Negricea | 128 | 74 | 112 | 33 | 259 | |
| Nicolae Al. Pop | 63 | 22 | 103 | 38 | 262 | |
| Mihai Țichindelean | 102 | 50 | 76 | 20 | 198 | |
| Gheorghe Orzan | 43 | 19 | 108 | 28 | 217 | |
| Yongzhong Yang | 90 | 24 | 81 | 25 | 299 | |
| Mercedes Raquel García Revilla | 150 | 45 | 83 | 22 | 260 | |
| Lennora Putit | 121 | 28 | 138 | 35 | 248 | |
| Adele Berndt | 114 | 38 | 148 | 40 | 266 |
All Works
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