Immediate Impact
1 from Science/Nature 71 standout
Citing Papers
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
Works of Chih-Ping Chen being referenced
Digital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships
2021
Exploring Personal Branding on YouTube
2013
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Chih-Ping Chen | 216 | 89 | 64 | 21 | 376 | |
| Robert Lawson | 62 | 31 | 38 | 26 | 368 | |
| Joeri van den Bergh | 129 | 170 | 16 | 13 | 338 | |
| Shin-Il Moon | 230 | 37 | 43 | 15 | 383 | |
| Kennedy | 66 | 17 | 57 | 33 | 455 | |
| Jo Williams | 254 | 53 | 20 | 24 | 452 | |
| Seth Godin | 203 | 145 | 9 | 18 | 374 | |
| Ming‐Yi Chen | 233 | 179 | 18 | 21 | 419 | |
| Tao Deng | 267 | 115 | 35 | 18 | 389 | |
| Kyongseok Kim | 219 | 135 | 71 | 18 | 407 | |
| Min Xiao | 344 | 145 | 57 | 12 | 401 |
All Works
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