Immediate Impact

1 from Science/Nature 71 standout
Sub-graph 1 of 21

Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
2023 Standout
4 intermediate papers

Works of Chih-Ping Chen being referenced

Digital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships
2021
Exploring Personal Branding on YouTube
2013
and 1 more

Author Peers

Author Last Decade Papers Cites
Chih-Ping Chen 216 89 64 21 376
Robert Lawson 62 31 38 26 368
Joeri van den Bergh 129 170 16 13 338
Shin-Il Moon 230 37 43 15 383
Kennedy 66 17 57 33 455
Jo Williams 254 53 20 24 452
Seth Godin 203 145 9 18 374
Ming‐Yi Chen 233 179 18 21 419
Tao Deng 267 115 35 18 389
Kyongseok Kim 219 135 71 18 407
Min Xiao 344 145 57 12 401

All Works

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Rankless by CCL
2026