Standout Papers

Overlap of Opinion Leadership across Consumer Product Categories 1970 2026 1988 2007 232
  1. Overlap of Opinion Leadership across Consumer Product Categories (1970)
    Charles W. King, John O. Summers Journal of Marketing Research

Immediate Impact

67 standout
Sub-graph 1 of 21

Citing Papers

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2017 Standout
2 intermediate papers

Works of Charles W. King being referenced

Fashion Involvement: a Cross-Cultural Comparative Analysis
1980
Applications of the sciences in marketing management
1968
and 1 more

Author Peers

Author Last Decade Papers Cites
Charles W. King 254 352 82 94 26 758
Zarrel V. Lambert 181 259 95 123 30 912
Robert N. Mayer 176 373 67 126 34 669
Rana Sobh 434 243 47 75 34 819
John J. Shaw 216 377 58 191 33 903
Md Afnan Hossain 258 323 58 133 30 759
Meera Venkatraman 386 426 40 175 25 821
Roger D. Blackwell 423 544 36 272 29 904
Vida Siahtiri 262 437 34 193 21 700
Karen H. Hyllegard 197 479 32 123 32 718
Hayat Muhammad Awan 500 274 122 170 31 982

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2026