Chandan Parsad

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN

The critical role of trust in adopting AI-powered educational technology for learning: An instrument for measuring student perceptions

Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands