Immediate Impact

29 standout
Sub-graph 1 of 14

Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Digital transformation: A multidisciplinary perspective and future research agenda
2024 Standout
2 intermediate papers

Works of Carmen Abril being referenced

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
2019
The mediating role of mental imagery in mobile advertising
2014

Author Peers

Author Last Decade Papers Cites
Carmen Abril 163 88 64 27 312
Jake D. Hoskins 117 99 69 19 289
Reza Ashari Nasution 109 116 57 42 328
Ernest Yaw Tweneboah‐Koduah 131 87 62 36 300
Markus Voeth 119 82 92 31 285
David Nickell 149 94 81 13 311
Antje Cockrill 101 85 55 25 279
Suk‐ching Ho 175 104 74 26 345
Verónica Rosendo-Ríos 146 159 67 16 303
Marian Chapman Moore 112 80 107 15 306
Mintarti Rahayu 124 92 71 47 351

All Works

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Rankless by CCL
2026