Standout Papers

The impact of virtual, augmented and mixed reality technologies on the customer experience 2018 2026 2020 2023 699
  1. The impact of virtual, augmented and mixed reality technologies on the customer experience (2018)
    Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Business Research
  2. Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement (2020)
    Carlos Flavián, Sergio Ibáñez‐Sánchez et al. Journal of Hospitality Marketing & Management

Immediate Impact

1 from Science/Nature 59 standout
Sub-graph 1 of 19

Citing Papers

Wearable Haptic Feedback Interfaces for Augmenting Human Touch
2025 Standout
The mediating role of satisfaction in the relationship between perceived usefulness, perceived ease of use and students’ behavioural intention to use ChatGPT
2025 Standout
3 intermediate papers

Works of Carlos Orús being referenced

The Moderating Role of Website Familiarity in the Relationships Between e-Service Quality, e-Satisfaction and e-Loyalty
2019
The impact of virtual, augmented and mixed reality technologies on the customer experience
2018 Standout

Author Peers

Author Last Decade Papers Cites
Carlos Orús 1310 1212 792 36 2.9k
Debbie Keeling 1524 1128 770 64 2.7k
Mathew Chylinski 1346 855 742 36 2.2k
Sergio Ibáñez‐Sánchez 1169 1888 867 22 3.0k
Malaika Brengman 1109 750 429 64 2.1k
Reto Felix 1233 1091 487 45 2.3k
Terry Daugherty 1050 1238 464 22 2.0k
M. Claudia tom Dieck 1055 1937 1883 47 4.1k
Graeme McLean 1195 1685 433 35 2.7k
Savvas Papagiannidis 1275 1399 421 109 4.1k
Guda van Noort 1318 2310 386 63 3.2k

All Works

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Rankless by CCL
2026