Immediate Impact
66 standout
Citing Papers
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
2022 Standout
Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach
2022 Standout
Works of Bob Dorf being referenced
Is your company ready for one-to-one marketing?
1999
Author Peers
| Author | Last Decade | Papers | Cites | ||||
|---|---|---|---|---|---|---|---|
| Bob Dorf | 179 | 30 | 204 | 120 | 3 | 343 | |
| Robert Ciuchita | 204 | 18 | 121 | 175 | 8 | 368 | |
| Jonathan Copulsky | 125 | 47 | 138 | 143 | 8 | 382 | |
| Henning Gebert | 75 | 22 | 143 | 67 | 4 | 316 | |
| Injazz Chen | 119 | 20 | 205 | 112 | 10 | 367 | |
| Bodil Sandén | 237 | 63 | 151 | 99 | 4 | 344 | |
| Malte Geib | 82 | 26 | 164 | 71 | 7 | 348 | |
| Tom Novak | 179 | 15 | 86 | 161 | 3 | 358 | |
| Miriam Guenther | 163 | 27 | 89 | 121 | 10 | 392 | |
| Dung H. Nguyen | 225 | 13 | 84 | 85 | 3 | 374 | |
| S. R. Speller | 155 | 20 | 288 | 72 | 4 | 395 |
All Works
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