Immediate Impact

17 standout
Sub-graph 1 of 8

Citing Papers

Guidelines for interpreting the results of bibliometric analysis: A sensemaking approach
2023 Standout
AI advertising: An overview and guidelines
2023 Standout
1 intermediate paper

Works of Björn Walliser being referenced

An international review of sponsorship research: extension and update
2003

Author Peers

Author Last Decade Papers Cites
Björn Walliser 91 193 264 124 24 391
Heribert Reisinger 51 161 197 98 14 339
Daragh O’Reilly 55 164 160 50 19 387
Neel Das 52 284 332 68 15 444
Haiming Hang 82 212 185 25 26 405
J. Brad McBride 91 160 250 40 14 439
Terence Nevett 52 66 162 44 23 356
Cynthia Fraser 85 116 195 28 21 456
Dennis N. Bristow 26 179 178 113 32 434
Jie Yang 54 217 151 36 15 374
Federico de Gregorio 28 214 244 56 15 373

All Works

Loading papers...

Rankless by CCL
2026