Standout Papers

The Power of “Like” 2012 2026 2016 2021 315
  1. The Power of “Like” (2012)
    Andrew Lipsman, Michael W. Rich et al. Journal of Advertising Research

Immediate Impact

71 standout
Sub-graph 1 of 21

Citing Papers

Human versus virtual influences, a comparative study
2024 Standout
The effect of different types of virtual influencers on consumers’ emotional attachment
2024 Standout
3 intermediate papers

Works of Andrew Lipsman being referenced

The Power of “Like”
2012 Standout

Author Peers

Author Last Decade Papers Cites
Andrew Lipsman 388 82 209 138 10 446
Ekin Pehlivan 374 91 198 129 19 463
Jason Ho 346 83 202 92 11 460
Hsin‐Chen Lin 329 75 190 81 15 449
Catherine Frethey‐Bentham 319 51 186 109 18 470
Sony Kusumasondjaja 345 41 215 115 15 437
Irene Esteban-Millat 275 51 177 186 17 470
Marius Johnen 295 69 203 64 12 391
Hamida Skandrani 306 40 193 100 11 424
Antonio Cañabate 307 98 124 81 13 407
Melanie Dempsey 337 78 167 89 4 396

All Works

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2026