Standout Papers

We’re all connected: The power of the social media ecosystem... 2003 2026 2010 2018 858
  1. We’re all connected: The power of the social media ecosystem (2011)
    Richard C. Hanna, Andrew J. Rohm et al. Business Horizons
  2. A typology of online shoppers based on shopping motivations (2003)
    Andrew J. Rohm, Vanitha Swaminathan Journal of Business Research

Immediate Impact

1 from Science/Nature 77 standout
Sub-graph 1 of 17

Citing Papers

An Emerging Theory of Avatar Marketing
2021 Standout
Privacy concerns can explain unwillingness to download and use contact tracing apps when COVID-19 concerns are high
2021 Standout
3 intermediate papers

Works of Andrew J. Rohm being referenced

Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
2011
Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives
2000
and 2 more

Author Peers

Author Last Decade Papers Cites
Andrew J. Rohm 2357 1273 1383 30 3.3k
Kem Z.K. Zhang 2275 1458 1139 45 3.2k
Michael Trusov 2599 793 1715 28 3.4k
Mauricio Featherman 2188 2125 1205 27 3.7k
Man Kit Chang 1438 1252 854 32 2.7k
Ling Zhao 2428 1681 916 30 3.2k
Joseph E. Phelps 1875 839 1000 31 2.4k
Yu‐Hui Fang 2002 1522 1349 39 3.1k
Chechen Liao 1555 1595 1042 35 2.9k
Daniel L. Sherrell 1784 1347 1636 32 3.2k
Hsi‐Peng Lu 2690 2927 1114 36 4.3k

All Works

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Rankless by CCL
2026