Standout Papers

AI-powered marketing: What, where, and how? 2024 202672
  1. AI-powered marketing: What, where, and how? (2024)
    Vikas Kumar, Abdul R. Ashraf et al. International Journal of Information Management

Immediate Impact

58 standout
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Citing Papers

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
2024 Standout
Embracing artificial intelligence (AI) with job crafting: Exploring trickle-down effect and employees’ outcomes
2024 Standout
3 intermediate papers

Works of Abdul R. Ashraf being referenced

Differential Effects of Customers’ Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries
2018
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption
2014
and 1 more

Author Peers

Author Last Decade Papers Cites
Abdul R. Ashraf 498 384 448 23 821
Prasanta Kr Chopdar 570 448 557 16 959
Chin-Shan Wu 412 313 344 23 942
Caroline Lancelot Miltgen 561 237 372 29 856
Anish Yousaf 521 281 361 31 868
Inès Chouk 373 268 277 19 660
Rodney A. Pearson 459 232 494 20 797
Moutusy Maity 483 407 236 35 803
Liqiang Huang 672 372 319 31 972
Maik Eisenbeiß 675 567 298 15 980
Minxue Huang 564 406 219 34 852

All Works

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2026