It's not Easy Being Green

1.1k indexed citations

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About

This paper, published in 1994, received 1.1k indexed citations. Written by B. Whitehead covering the research area of . It is primarily cited by scholars working on Strategy and Management (803 citations), Marketing (741 citations) and Economics and Econometrics (250 citations). Published in Harvard business review.

In The Last Decade

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Countries where authors are citing It's not Easy Being Green

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Citations

This map shows the geographic impact of It's not Easy Being Green. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by It's not Easy Being Green with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites It's not Easy Being Green more than expected).

Fields of papers citing It's not Easy Being Green

Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of It's not Easy Being Green. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the It's not Easy Being Green.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

This paper is also available at doi.org/w8864397.

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