Industrial buying and creative marketing

680 indexed citations
published 1967
Authors
Patrick J. RobinsonYoram Wind

In The Last Decade

doi.org/w6708217 →

Countries where authors are citing Industrial buying and creative marketing

Specialization
Citations

This map shows the geographic impact of Industrial buying and creative marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Industrial buying and creative marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Industrial buying and creative marketing more than expected).

Fields of papers citing Industrial buying and creative marketing

Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Industrial buying and creative marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Industrial buying and creative marketing.

About Industrial buying and creative marketing

This paper, published in 1967, received 680 indexed citations . Written by Patrick J. Robinson and Yoram Wind. It is primarily cited by scholars working on Strategy and Management (315 citations), Organizational Behavior and Human Resource Management (248 citations), Marketing (239 citations), Management Information Systems (187 citations) and Sociology and Political Science (109 citations).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

This paper is also available at doi.org/w6708217.

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