Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
- Authors
- Richard H. Thaler
- Journal
- Marketing Science
In The Last Decade
doi.org/w6642428 →Countries where authors are citing Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
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About Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
This paper, published in 1985, received 1.0k indexed citations . Written by Richard H. Thaler covering the research area of Management, Monitoring, Policy and Law, Economics and Econometrics and General Social Sciences. It is primarily cited by scholars working on Marketing (516 citations), Economics and Econometrics (418 citations) and General Decision Sciences (387 citations). Published in Marketing Science.
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This paper is also available at doi.org/w6642428.