Marketing Research: An Applied Approach
- Journal
- University of Maribor digital library (University of Maribor)
In The Last Decade
doi.org/w61358617 →Countries where authors are citing Marketing Research: An Applied Approach
This map shows the geographic impact of Marketing Research: An Applied Approach. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marketing Research: An Applied Approach with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing Research: An Applied Approach more than expected).
Fields of papers citing Marketing Research: An Applied Approach
This network shows the impact of Marketing Research: An Applied Approach. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Marketing Research: An Applied Approach.
About Marketing Research: An Applied Approach
This paper, published in 2000, received 1.6k indexed citations . Written by Naresh K. Malhotra, Daniel Nunan and David F. Birks. It is primarily cited by scholars working on Marketing (587 citations), Sociology and Political Science (460 citations) and Organizational Behavior and Human Resource Management (397 citations). Published in University of Maribor digital library (University of Maribor).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.
This paper is also available at doi.org/w61358617.