Consumer Learning: Advertising and the Ambiguity of Product Experience

707 indexed citations

Abstract

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About

This paper, published in 1986, received 707 indexed citations. Written by Stephen J. Hoch and Young-Won Ha covering the research area of Cognitive Neuroscience, General Decision Sciences and Marketing. It is primarily cited by scholars working on Marketing (499 citations), Sociology and Political Science (232 citations) and Organizational Behavior and Human Resource Management (163 citations). Published in Journal of Consumer Research.

In The Last Decade

doi.org/10.1086/209062 →

Countries where authors are citing Consumer Learning: Advertising and the Ambiguity of Product Experience

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This map shows the geographic impact of Consumer Learning: Advertising and the Ambiguity of Product Experience. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Consumer Learning: Advertising and the Ambiguity of Product Experience with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Consumer Learning: Advertising and the Ambiguity of Product Experience more than expected).

Fields of papers citing Consumer Learning: Advertising and the Ambiguity of Product Experience

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Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of Consumer Learning: Advertising and the Ambiguity of Product Experience. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the Consumer Learning: Advertising and the Ambiguity of Product Experience.

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This paper is also available at doi.org/10.1086/209062.

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