Yiting Deng

680 total citations
25 papers, 423 citations indexed

About

Yiting Deng is a scholar working on Marketing, Strategy and Management and Management Science and Operations Research. According to data from OpenAlex, Yiting Deng has authored 25 papers receiving a total of 423 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 8 papers in Strategy and Management and 8 papers in Management Science and Operations Research. Recurrent topics in Yiting Deng's work include Consumer Market Behavior and Pricing (15 papers), Digital Platforms and Economics (7 papers) and Digital Marketing and Social Media (4 papers). Yiting Deng is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Digital Platforms and Economics (7 papers) and Digital Marketing and Social Media (4 papers). Yiting Deng collaborates with scholars based in United Kingdom, United States and China. Yiting Deng's co-authors include Carl F. Mela, Imran S. Currim, Sameer Singh, Jerome P. Reiter, D. Sunshine Hillygus, Yajuan Si, Anja Lambrecht, Wei Zheng, Yunfei Cao and Wei Wang and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Operations Management.

In The Last Decade

Yiting Deng

23 papers receiving 391 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Yiting Deng United Kingdom	9	143	141	70	69	59	25	423
Chen Liang United States	9	176 1.2×	123 0.9×	52 0.7×	41 0.6×	94 1.6×	39	454
Rae Yule Kim United States	6	164 1.1×	151 1.1×	55 0.8×	50 0.7×	96 1.6×	19	409
Haslinda Hashim Malaysia	11	207 1.4×	141 1.0×	77 1.1×	57 0.8×	38 0.6×	53	551
Edlira Shehu Germany	14	150 1.0×	220 1.6×	83 1.2×	20 0.3×	88 1.5×	29	546
Moniruzzaman Sarker Malaysia	9	143 1.0×	90 0.6×	36 0.5×	57 0.8×	119 2.0×	19	452
Ricardo F. Ramos Portugal	12	219 1.5×	178 1.3×	63 0.9×	29 0.4×	35 0.6×	34	431
Natasha Zhang Foutz United States	12	163 1.1×	179 1.3×	28 0.4×	33 0.5×	115 1.9×	30	459
Rahul Telang United States	11	127 0.9×	198 1.4×	97 1.4×	29 0.4×	50 0.8×	39	374
Muhammad Adeel Zaffar Pakistan	10	99 0.7×	43 0.3×	72 1.0×	47 0.7×	35 0.6×	20	408
José Duarte Santos Portugal	8	108 0.8×	73 0.5×	91 1.3×	30 0.4×	122 2.1×	23	477

Countries citing papers authored by Yiting Deng

Since Specialization

Citations

This map shows the geographic impact of Yiting Deng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yiting Deng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yiting Deng more than expected).

Fields of papers citing papers by Yiting Deng

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yiting Deng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yiting Deng. The network helps show where Yiting Deng may publish in the future.

Co-authorship network of co-authors of Yiting Deng

This figure shows the co-authorship network connecting the top 25 collaborators of Yiting Deng. A scholar is included among the top collaborators of Yiting Deng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yiting Deng. Yiting Deng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Deng, Yiting, et al.. (2025). Can Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars. Management Science. 72(3). 2427–2450.

Tang, Christopher S., et al.. (2024). Can an E-commerce Platform and its Third-Party Sellers Benefit From Each Other’s Market Entry?. Production and Operations Management. 33(1). 69–86. 4 indexed citations

Deng, Yiting & Richard Staelin. (2024). Modeling misinformation spread for policy evaluation: a parsimonious framework. Marketing Letters. 35(4). 635–649. 2 indexed citations

Deng, Yiting, et al.. (2023). Open disclosure using invention pledges: a case study of IBM. The Journal of Technology Transfer. 49(4). 1532–1566. 1 indexed citations

Deng, Yiting, et al.. (2023). Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?. Service Science. 15(4). 233–249. 5 indexed citations

Deng, Yiting, et al.. (2022). The effects of surge pricing on driver behavior in the ride‐sharing market: Evidence from a quasi‐experiment. Journal of Operations Management. 69(5). 794–822. 14 indexed citations

He, Rongni, et al.. (2022). Up-regulating microRNA-214-3p relieves hypoxic–ischemic brain damage through inhibiting TXNIP expression. Molecular and Cellular Biochemistry. 478(3). 597–608. 6 indexed citations

Deng, Yiting, et al.. (2022). Can Lower Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars. SSRN Electronic Journal. 4 indexed citations

Deng, Yiting, et al.. (2022). Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science. 69(9). 5018–5041. 34 indexed citations

10.

Deng, Yiting, et al.. (2022). Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?. SSRN Electronic Journal.

11.

Deng, Yiting, et al.. (2022). A Scalable Recommendation Engine for New Users and Items. SSRN Electronic Journal. 2 indexed citations

12.

Wang, Wei, et al.. (2021). The impact of COVID-19 on the ride-sharing industry and its recovery: Causal evidence from China. Transportation Research Part A Policy and Practice. 155. 128–141. 36 indexed citations

13.

Currim, Imran S., et al.. (2021). An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews. International Journal of Research in Marketing. 39(1). 1–19. 81 indexed citations

14.

Wang, Qi, et al.. (2020). Matrix Remodeling-Associated Protein 5 in Urinary Exosomes as a Potential Novel Marker of Obstructive Nephropathy in Children With Ureteropelvic Junction Obstruction. Frontiers in Pediatrics. 8. 504–504. 6 indexed citations

15.

Lambrecht, Anja, et al.. (2020). Price Promotions and Online Product Evaluations. SSRN Electronic Journal. 1 indexed citations

16.

Deng, Yiting, Richard Staelin, Wei Wang, & William Boulding. (2018). Consumer sophistication, word-of-mouth and “False” promotions. Journal of Economic Behavior & Organization. 152. 98–123. 9 indexed citations

17.

Deng, Yiting & Carl F. Mela. (2017). TV Viewing and Advertising Targeting. Journal of Marketing Research. 55(1). 99–118. 66 indexed citations

18.

Deng, Yiting, et al.. (2013). Handling Attrition in Longitudinal Studies: The Case for Refreshment Samples. arXiv (Cornell University). 76 indexed citations

19.

Mela, Carl F., et al.. (2013). Invited Paper—A Keyword History of Marketing Science. Marketing Science. 32(1). 8–18. 37 indexed citations

20.

Zheng, Wei, et al.. (2008). A Comparative Study of International Insurance Markets. The Geneva Papers on Risk and Insurance Issues and Practice. 34(1). 85–99. 23 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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