So‐Hyang Yoon

664 total citations
5 papers, 510 citations indexed

About

So‐Hyang Yoon is a scholar working on Communication, Sociology and Political Science and Marketing. According to data from OpenAlex, So‐Hyang Yoon has authored 5 papers receiving a total of 510 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Communication, 2 papers in Sociology and Political Science and 1 paper in Marketing. Recurrent topics in So‐Hyang Yoon's work include Social Media and Politics (3 papers), Social Capital and Networks (2 papers) and Digital Marketing and Social Media (1 paper). So‐Hyang Yoon is often cited by papers focused on Social Media and Politics (3 papers), Social Capital and Networks (2 papers) and Digital Marketing and Social Media (1 paper). So‐Hyang Yoon collaborates with scholars based in United States and South Korea. So‐Hyang Yoon's co-authors include Dhavan V. Shah, Jack M. McLeod, Jung Ha‐Brookshire and Hye‐Jin Paek and has published in prestigious journals such as Communication Research, Journal of Consumer Marketing and Journalism & Mass Communication Quarterly.

In The Last Decade

So‐Hyang Yoon

3 papers receiving 425 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
So‐Hyang Yoon United States 3 369 327 94 43 26 5 510
David Demers United States 13 353 1.0× 289 0.9× 74 0.8× 19 0.4× 43 1.7× 25 576
Sam Lehman‐Wilzig Israel 11 191 0.5× 242 0.7× 53 0.6× 71 1.7× 45 1.7× 31 488
Ragnar Audunson Norway 16 340 0.9× 149 0.5× 138 1.5× 22 0.5× 15 0.6× 35 990
Andrés Scherman Chile 10 467 1.3× 429 1.3× 125 1.3× 13 0.3× 21 0.8× 21 681
Ray E. Hiebert United States 13 374 1.0× 191 0.6× 80 0.9× 31 0.7× 35 1.3× 42 597
Melissa Wall United States 13 511 1.4× 388 1.2× 95 1.0× 10 0.2× 51 2.0× 32 766
Brian L. Massey United States 13 332 0.9× 298 0.9× 16 0.2× 55 1.3× 25 1.0× 27 568
Jia Lu China 11 110 0.3× 163 0.5× 67 0.7× 21 0.5× 25 1.0× 40 342
Naren Chitty Australia 8 136 0.4× 149 0.5× 46 0.5× 22 0.5× 31 1.2× 36 330
Ali A. Al-Kandari Kuwait 13 165 0.4× 224 0.7× 21 0.2× 17 0.4× 26 1.0× 43 409

Countries citing papers authored by So‐Hyang Yoon

Since Specialization
Citations

This map shows the geographic impact of So‐Hyang Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by So‐Hyang Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites So‐Hyang Yoon more than expected).

Fields of papers citing papers by So‐Hyang Yoon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by So‐Hyang Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by So‐Hyang Yoon. The network helps show where So‐Hyang Yoon may publish in the future.

Co-authorship network of co-authors of So‐Hyang Yoon

This figure shows the co-authorship network connecting the top 25 collaborators of So‐Hyang Yoon. A scholar is included among the top collaborators of So‐Hyang Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with So‐Hyang Yoon. So‐Hyang Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

5 of 5 papers shown
1.
Ha‐Brookshire, Jung & So‐Hyang Yoon. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing. 29(6). 445–454. 43 indexed citations
2.
Yoon, So‐Hyang, et al.. (2007). Ideology and the Impact of Message Frames in Political Advertisements. 79–96. 1 indexed citations
3.
Yoon, So‐Hyang, et al.. (2007). 이념 성향에 따른 정치 광고의 메시지 프레이밍 효과.
4.
Paek, Hye‐Jin, So‐Hyang Yoon, & Dhavan V. Shah. (2005). Local News, Social Integration, and Community Participation: Hierarchical Linear Modeling of Contextual and Cross-Level Effects. Journalism & Mass Communication Quarterly. 82(3). 587–606. 64 indexed citations
5.
Shah, Dhavan V., Jack M. McLeod, & So‐Hyang Yoon. (2001). Communication, Context, and Community. Communication Research. 28(4). 464–506. 402 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by David Demers Breakdown of academic impact, for papers by Sam Lehman‐Wilzig Breakdown of academic impact, for papers by Ragnar Audunson Breakdown of academic impact, for papers by Andrés Scherman Breakdown of academic impact, for papers by Ray E. Hiebert Breakdown of academic impact, for papers by Melissa Wall Breakdown of academic impact, for papers by Brian L. Massey Breakdown of academic impact, for papers by Jia Lu Breakdown of academic impact, for papers by Naren Chitty Breakdown of academic impact, for papers by Ali A. Al-Kandari
Rankless by CCL
2026