So‐Hyang Yoon
- Communication top 1%
- Sociology and Political Science top 5%
- Political Science and International Relations top 10%
- Marketing top 10%
- Literature and Literary Theory top 10%
- Topics
- Social Media and Politics (3 papers)Social Capital and Networks (2 papers)Digital Marketing and Social Media (1 paper)
- Journals
- Communication ResearchJournal of Consumer MarketingJournalism & Mass Communication Quarterly
- Partner nations
- United StatesSouth Korea
In The Last Decade
So‐Hyang Yoon
3 papers receiving 425 citations
Peers
Comparison fields: 5 of 66
- Communication 369
- Sociology and Political Science 327
- Political Science and International Relations 94
- Marketing 43
- Literature and Literary Theory 26
Countries citing papers authored by So‐Hyang Yoon
This map shows the geographic impact of So‐Hyang Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by So‐Hyang Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites So‐Hyang Yoon more than expected).
Fields of papers citing papers by So‐Hyang Yoon
This network shows the impact of papers produced by So‐Hyang Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by So‐Hyang Yoon. The network helps show where So‐Hyang Yoon may publish in the future.
Co-authorship network of co-authors of So‐Hyang Yoon
This figure shows the co-authorship network connecting the top 25 collaborators of So‐Hyang Yoon. A scholar is included among the top collaborators of So‐Hyang Yoon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with So‐Hyang Yoon. So‐Hyang Yoon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 43 | |
| 2 | Ideology and the Impact of Message Frames in Political Advertisements | 1 |
| 3 | 이념 성향에 따른 정치 광고의 메시지 프레이밍 효과 | 0 |
| 4 | 64 | |
| 5 | 402 |
About So‐Hyang Yoon
So‐Hyang Yoon is a scholar working on Communication, Marketing and Sociology and Political Science, having authored 5 papers that have together received 510 indexed citations. Recurring topics across this work include Social Media and Politics (3 papers), Social Capital and Networks (2 papers) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Communication (369 citations), Sociology and Political Science (327 citations) and Marketing (43 citations). So‐Hyang Yoon has collaborated with scholars based in United States and South Korea. Frequent co-authors include Dhavan V. Shah, Jack M. McLeod, Jung Ha‐Brookshire and Hye‐Jin Paek. Their work appears in journals such as Communication Research, Journal of Consumer Marketing and Journalism & Mass Communication Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.