Sun Ying

1.5k total citations · 1 hit paper
31 papers, 1.1k citations indexed

About

Sun Ying is a scholar working on Marketing, Management, Monitoring, Policy and Law and Sociology and Political Science. According to data from OpenAlex, Sun Ying has authored 31 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 8 papers in Management, Monitoring, Policy and Law and 6 papers in Sociology and Political Science. Recurrent topics in Sun Ying's work include Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Environmental Education and Sustainability (8 papers). Sun Ying is often cited by papers focused on Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Environmental Education and Sustainability (8 papers). Sun Ying collaborates with scholars based in China, Canada and United States. Sun Ying's co-authors include Shanyong Wang, Biao Luo, Wenpei Fang, Jie Shen, Jin Fan, Jun Li, Dingtao Zhao, Liru Li, Jun Li and Lan Gao and has published in prestigious journals such as Journal of Cleaner Production, Journal of Environmental Management and Frontiers in Psychology.

In The Last Decade

Sun Ying

27 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Understanding consumers’ intentions to purchase green products in the social media marketing context

2019 251 citations Sun Ying, Shanyong Wang Asia Pacific Journal of Marketing and Logistics profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sun Ying China	11	784	397	299	164	91	31	1.1k
Naman Sreen India	12	775 1.0×	422 1.1×	271 0.9×	180 1.1×	115 1.3×	29	1.0k
Pradip Sadarangani India	11	663 0.8×	346 0.9×	209 0.7×	165 1.0×	88 1.0×	22	908
Khan Md. Raziuddin Taufique Malaysia	14	922 1.2×	583 1.5×	201 0.7×	265 1.6×	65 0.7×	23	1.2k
Andrea Vocino Australia	15	723 0.9×	451 1.1×	280 0.9×	209 1.3×	60 0.7×	46	1.1k
Brahim Chekima Malaysia	13	725 0.9×	375 0.9×	214 0.7×	157 1.0×	108 1.2×	33	1.2k
Rambabu Lavuri India	16	634 0.8×	257 0.6×	251 0.8×	106 0.6×	131 1.4×	38	875
Hung Vu Nguyen Vietnam	11	515 0.7×	321 0.8×	201 0.7×	132 0.8×	39 0.4×	28	743
Vivek Kumar Verma India	6	654 0.8×	425 1.1×	285 1.0×	95 0.6×	38 0.4×	8	851
Antonio Lobo Australia	11	1.0k 1.3×	659 1.7×	205 0.7×	182 1.1×	60 0.7×	13	1.3k
Syed Azizi Wafa Syed Khalid Wafa Malaysia	11	602 0.8×	328 0.8×	156 0.5×	170 1.0×	90 1.0×	36	914

Countries citing papers authored by Sun Ying

Since Specialization

Citations

This map shows the geographic impact of Sun Ying's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sun Ying with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sun Ying more than expected).

Fields of papers citing papers by Sun Ying

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sun Ying. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sun Ying. The network helps show where Sun Ying may publish in the future.

Co-authorship network of co-authors of Sun Ying

This figure shows the co-authorship network connecting the top 25 collaborators of Sun Ying. A scholar is included among the top collaborators of Sun Ying based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sun Ying. Sun Ying is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ying, Sun, Yuxuan Lin, & Shanyong Wang. (2025). Research on the impact of green advertising information on green purchase behavior in social media: SEM-ANN approach. Asia Pacific Journal of Marketing and Logistics. 37(11). 3660–3679. 4 indexed citations

Yin, Ming, et al.. (2025). Analysis of spatiotemporal variation characteristics of atmospheric quality in China’s city clusters from 2015 to 2023 and their socio-economic driving forces. Journal of Environmental Management. 392. 126791–126791.

Ying, Sun, et al.. (2024). Exploring online celebrities and reviews simultaneously- the role of their consistency in different product types. Electronic Commerce Research and Applications. 65. 101384–101384. 6 indexed citations

Ying, Sun, et al.. (2024). Research on the Relationship between Characteristics of Video Bloggers and Consumers’ Purchase Intentions. Journal of theoretical and applied electronic commerce research. 19(4). 2728–2746. 1 indexed citations

Liu, Zihong, et al.. (2023). Will Online MOOCs Improve the Efficiency of Chinese Higher Education Institutions? An Empirical Study Based on DEA. Sustainability. 15(7). 5970–5970. 2 indexed citations

Ying, Sun & Haonan He. (2023). Understanding consumers’ purchase intentions of single-use plastic products. Frontiers in Psychology. 14. 1105959–1105959. 12 indexed citations

Li, Liru, Biao Luo, Sun Ying, & Fenfen Zhu. (2023). The influence mechanism of green advertising on consumers’ intention to purchase energy-saving products: Based on the S-O-R model. JUSTC. 53(8). 802–802. 7 indexed citations

Luo, Biao, Liru Li, & Sun Ying. (2022). Understanding the Influence of Consumers’ Perceived Value on Energy-Saving Products Purchase Intention. Frontiers in Psychology. 12. 640376–640376. 50 indexed citations

He, Haonan, et al.. (2022). Dual-credit price variation and optimal electrification timing of traditional automakers: A dynamic programming approach. Journal of Cleaner Production. 353. 131593–131593. 14 indexed citations

10.

Jiang, Jiang, et al.. (2020). Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors. Environment and Behavior. 53(10). 1047–1069. 13 indexed citations

11.

Ying, Sun, Biao Luo, Shanyong Wang, & Wenpei Fang. (2020). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?. Business Strategy and the Environment. 30(1). 694–704. 179 indexed citations

12.

Ying, Sun. (2019). A Study on the Application of Input Hypothesis in English Teaching of Junior High School. International Journal of Language and Linguistics. 7(6). 364–364. 2 indexed citations

13.

Ying, Sun & Shanyong Wang. (2019). Understanding consumers’ intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics. 32(4). 860–878. 251 indexed citations breakdown →

14.

Ma, Fang, et al.. (2016). The influence of aeration rate on intermittent forced-aeration composting of biogas residue. 36(8). 2408. 1 indexed citations

15.

Ying, Sun. (2014). NUMERICAL SIMULATION OF DUMMY HEAD IMPACT TESTS ON STEERING WHEELS. International Journal of Vehicle Design. 3(2).

16.

Ying, Sun. (2013). Perfecting Students’Archives Management in Higher Vocational Colleges and Providing Service for Employment Recommendation. 1 indexed citations

17.

Ying, Sun. (2013). The Present Construction of Resource Classrooms and Strategies. Zhongguo teshu jiaoyu. 1 indexed citations

18.

Ying, Sun. (2012). The Present Higher Education for Disabled Persons in China and Relevant Problems. Zhongguo teshu jiaoyu. 2 indexed citations

19.

Chen, Yan, et al.. (2009). Research on the Fuzzy Comprehensive Quality Evaluation Method of the Research Oriented Courses of the Higher Vocational Colleges. 194. 425–428.

20.

Ying, Sun. (2003). On realization of happiness.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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