Su Jin Yang

689 total citations
30 papers, 516 citations indexed

About

Su Jin Yang is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Su Jin Yang has authored 30 papers receiving a total of 516 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Information Systems and Management. Recurrent topics in Su Jin Yang's work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (8 papers). Su Jin Yang is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Technology Adoption and User Behaviour (8 papers). Su Jin Yang collaborates with scholars based in South Korea, United States and Norway. Su Jin Yang's co-authors include Jungkun Park, Xinran Lehto, Yun Jung Lee, Sejin Ha, Jihye Park, Yuri Lee, Su Hui Seong, Pradeep Paudel, Srijan Shrestha and Hyun Ah Jung and has published in prestigious journals such as PLoS ONE, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Su Jin Yang

23 papers receiving 462 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Su Jin Yang South Korea 10 296 279 174 118 52 30 516
Yuyang Zhao United Kingdom 7 294 1.0× 278 1.0× 274 1.6× 94 0.8× 43 0.8× 17 585
Rashmini Sharma Fiji 8 171 0.6× 293 1.1× 164 0.9× 56 0.5× 59 1.1× 10 536
Morikazu Hirose Spain 6 249 0.8× 406 1.5× 213 1.2× 83 0.7× 23 0.4× 8 532
Pei-yu Chen United States 10 107 0.4× 166 0.6× 201 1.2× 64 0.5× 124 2.4× 24 472
V. Aslıhan Nasır Türkiye 10 106 0.4× 159 0.6× 251 1.4× 51 0.4× 43 0.8× 20 533
Pingjun Jiang United States 11 296 1.0× 362 1.3× 423 2.4× 296 2.5× 67 1.3× 27 713
Arun Kumar Tarofder Malaysia 14 132 0.4× 414 1.5× 214 1.2× 117 1.0× 61 1.2× 62 689
Helen Inseng Duh South Africa 12 189 0.6× 211 0.8× 229 1.3× 60 0.5× 70 1.3× 37 562
Aries Susanto Indonesia 9 365 1.2× 256 0.9× 125 0.7× 137 1.2× 23 0.4× 25 486
Huei‐Huang Chen Taiwan 5 209 0.7× 160 0.6× 97 0.6× 109 0.9× 55 1.1× 13 390

Countries citing papers authored by Su Jin Yang

Since Specialization
Citations

This map shows the geographic impact of Su Jin Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Su Jin Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Su Jin Yang more than expected).

Fields of papers citing papers by Su Jin Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Su Jin Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Su Jin Yang. The network helps show where Su Jin Yang may publish in the future.

Co-authorship network of co-authors of Su Jin Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Su Jin Yang. A scholar is included among the top collaborators of Su Jin Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Su Jin Yang. Su Jin Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yang, Su Jin, et al.. (2025). Automated sex and age estimation from orthopantomograms using deep learning: A comparison with human predictions. Forensic Science International. 374. 112531–112531.
2.
Hou, Miaole, et al.. (2025). New tourism route planning for the Anyue grottoes in Sichuan, China: Fusion of personalization and data analysis. International Journal of Applied Earth Observation and Geoinformation. 140. 104603–104603.
3.
Wang, Xiaoqiao, et al.. (2025). Brain structure correlates of foreign language learning experiences. Frontiers in Human Neuroscience. 19. 1663218–1663218.
4.
Yang, Su Jin, et al.. (2024). Sustainability of Food Heritage in Birthday Rituals. Sustainability. 16(17). 7718–7718. 1 indexed citations
5.
Yang, Su Jin, et al.. (2024). Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. Thin-size model in South Korea. PLoS ONE. 19(6). e0304989–e0304989. 1 indexed citations
6.
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8.
Yang, Su Jin, et al.. (2018). Mediating effects of Grit and Positive Psychological Capital on the relationship between leisure activities and life satisfaction in high school students. THE KOREAN JOURNAL OF DEVELOPMENTAL PSYCHOLOGY. 31(2). 105–123. 4 indexed citations
9.
Yang, Su Jin, Pradeep Paudel, Srijan Shrestha, et al.. (2018). In vitro protein tyrosine phosphatase 1B inhibition and antioxidant property of different onion peel cultivars: A comparative study. Food Science & Nutrition. 7(1). 205–215. 23 indexed citations
10.
Yang, Su Jin & Yun Jung Lee. (2017). Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase. Journal of Fashion Marketing and Management. 21(2). 172–186. 4 indexed citations
11.
Choi, Yun‐Jung, Su Jin Yang, & So–Yeon Yoon. (2014). The Effect on Korean Consumers' Brand Preference, Trust and Purchase Intention for Donation Amount Information of Luxury Fashion Brands. Fashion business. 18(6). 19–37. 2 indexed citations
12.
Yang, Su Jin & Sejin Ha. (2014). Brand knowledge transfer via sponsorship in the financial services industry. Journal of Services Marketing. 28(6). 452–459. 13 indexed citations
13.
Yang, Su Jin & Yun Jung Choi. (2013). Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture. ASIA MARKETING JOURNAL. 15(2). 2 indexed citations
14.
Kim, Sung‐Wan, et al.. (2010). Psychosocial Correlates of Attempted Suicide and Attitudes Toward Suicide. JOURNAL OF THE KOREAN NEUROPSYCHIATRIC ASSOCIATION. 49(4). 367–373. 8 indexed citations
15.
Kim, Sung‐Wan, et al.. (2010). Psychosocial Correlates of Suicidal Ideation in Middle-School Students. JOURNAL OF THE KOREAN NEUROPSYCHIATRIC ASSOCIATION. 49(6). 604–610. 7 indexed citations
16.
Liu, Xiangping, et al.. (2010). Negative Biases or Positivity Lacks? The Explanation of Positive Psychology on Depression. 18(4). 590–597. 2 indexed citations
17.
Park, Jungkun, Su Jin Yang, & Xinran Lehto. (2007). Adoption of Mobile Technologies for Chinese Consumers. Journal of electronic commerce research. 8(3). 196. 276 indexed citations
18.
Yang, Su Jin, et al.. (2006). Consumers’ channel choice for university-licensed products: Exploring factors of consumer acceptance with social identification. Journal of Retailing and Consumer Services. 14(3). 165–174. 31 indexed citations
19.
Park, Jungkun, et al.. (2006). Consumer Choice of Digital Music Services from Quality Perceptions. 64. 581–586.
20.
Yang, Su Jin, et al.. (2001). Eating Attitude, Ego-Identity, and Self-Esteem among the Urban High School Girls.. 40(3). 477–486. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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