Simon Broadbent

2.6k total citations · 1 hit paper
28 papers, 1.8k citations indexed

About

Simon Broadbent is a scholar working on Marketing, Management of Technology and Innovation and General Health Professions. According to data from OpenAlex, Simon Broadbent has authored 28 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 2 papers in Management of Technology and Innovation and 1 paper in General Health Professions. Recurrent topics in Simon Broadbent's work include Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Nematode management and characterization studies (1 paper). Simon Broadbent is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Nematode management and characterization studies (1 paper). Simon Broadbent collaborates with scholars based in United Kingdom, Japan and United States. Simon Broadbent's co-authors include J. M. Hammersley, David G. Kendall, Kate Lynch, Tim R. L. Fry, Tim Ambler, E. M. L. Beale, Paul Feldwick and Richard F. Beltramini and has published in prestigious journals such as Journal of Marketing Research, Biometrics and Biometrika.

In The Last Decade

Simon Broadbent

26 papers receiving 1.6k citations

Hit Papers

Percolation processes 1957 2026 1980 2003 1957 400 800 1.2k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Percolation processes
    1957 1.3k citations Simon Broadbent, J. M. Hammersley Mathematical Proceedings of the Cambridge Philosophical Society profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Simon Broadbent United Kingdom 11 509 447 239 229 219 28 1.8k
Joseph Hoshen United States 14 835 1.6× 497 1.1× 240 1.0× 567 2.5× 154 0.7× 27 2.2k
H. J. Herrmann Switzerland 21 523 1.0× 205 0.5× 207 0.9× 421 1.8× 48 0.2× 57 1.5k
Sam Howison United Kingdom 34 582 1.1× 435 1.0× 327 1.4× 290 1.3× 35 0.2× 109 4.3k
C.M. Fortuin Netherlands 7 1.4k 2.7× 1.0k 2.3× 497 2.1× 241 1.1× 656 3.0× 8 2.8k
J. Vannimenus France 30 1.9k 3.7× 735 1.6× 595 2.5× 831 3.6× 191 0.9× 70 3.0k
Markos A. Katsoulakis United States 27 357 0.7× 252 0.6× 205 0.9× 974 4.3× 207 0.9× 92 2.4k
Hans J. Herrmann Switzerland 22 588 1.2× 237 0.5× 401 1.7× 282 1.2× 28 0.1× 54 2.0k
Ammon Aharony Israel 11 520 1.0× 100 0.2× 182 0.8× 318 1.4× 27 0.1× 16 1.3k
Pedro L. Garrido Spain 23 766 1.5× 370 0.8× 964 4.0× 398 1.7× 48 0.2× 125 1.8k
Hideki Takayasu Japan 35 1.2k 2.4× 508 1.1× 1.5k 6.1× 330 1.4× 42 0.2× 203 4.6k

Countries citing papers authored by Simon Broadbent

Since Specialization
Citations

This map shows the geographic impact of Simon Broadbent's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Simon Broadbent with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Simon Broadbent more than expected).

Fields of papers citing papers by Simon Broadbent

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Simon Broadbent. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Simon Broadbent. The network helps show where Simon Broadbent may publish in the future.

Co-authorship network of co-authors of Simon Broadbent

This figure shows the co-authorship network connecting the top 25 collaborators of Simon Broadbent. A scholar is included among the top collaborators of Simon Broadbent based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Simon Broadbent. Simon Broadbent is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Broadbent, Simon. (2001). If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’. Journal of Advertising Research. 41(2). 1–6. 10 indexed citations
2.
Broadbent, Simon. (2000). What do advertisements really do for brands?. International Journal of Advertising. 19(2). 147–165. 10 indexed citations
3.
Ambler, Tim, Simon Broadbent, & Paul Feldwick. (1998). Does advertising affect market size? Some evidence from the United Kingdom. International Journal of Advertising. 17(3). 267–300. 6 indexed citations
4.
Broadbent, Simon. (1994). Diversity in categories, brands and strategies. Journal of Brand Management. 2(1). 9–18. 10 indexed citations
5.
Broadbent, Simon. (1993). Advertising Effects: More than Short Term. Market Research Society Journal. 35(1). 1–11. 16 indexed citations
6.
Broadbent, Simon. (1984). Spending advertising money. Medical Entomology and Zoology. 5 indexed citations
7.
Broadbent, Simon. (1983). Practical Economics and Computing at Brand Level. International Journal of Advertising. 2(1). 3–15. 2 indexed citations
8.
Beltramini, Richard F. & Simon Broadbent. (1981). Market Researchers Look at Advertising. Journal of Marketing Research. 18(3). 391–391. 1 indexed citations
9.
Broadbent, Simon. (1980). Simulating the Ley Hunter. Journal of the Royal Statistical Society Series A (General). 143(2). 109–109. 23 indexed citations
10.
Broadbent, Simon. (1975). Spending advertising money: An introduction to media planning, media buying and the uses of media research. Medical Entomology and Zoology. 4 indexed citations
11.
Beale, E. M. L., et al.. (1966). A Computer Assessment of Media Schedules. Journal of the Operational Research Society. 17(4). 381–411. 7 indexed citations
12.
Broadbent, Simon. (1966). Media Planning and Computers by 1970: A Review of the Use of Mathematical Models in Media Planning. Journal of the Royal Statistical Society Series C (Applied Statistics). 15(3). 234–234. 8 indexed citations
13.
Broadbent, Simon, et al.. (1965). Models, Measurement and Marketing.. OR. 16(4). 483–483. 11 indexed citations
14.
Broadbent, Simon. (1958). The Inspection of a Markov Process. Journal of the Royal Statistical Society Series B (Statistical Methodology). 20(1). 111–119. 25 indexed citations
15.
Broadbent, Simon & J. M. Hammersley. (1957). Percolation processes. Mathematical Proceedings of the Cambridge Philosophical Society. 53(3). 629–641. 1345 indexed citations breakdown →
16.
Broadbent, Simon, et al.. (1956). A matrix analysis of processes involving particle assemblies. Philosophical Transactions of the Royal Society of London Series A Mathematical and Physical Sciences. 249(960). 99–123. 85 indexed citations
17.
Broadbent, Simon. (1956). LOGNORMAL APPROXIMATION TO PRODUCTS AND QUOTIENTS. Biometrika. 43(3-4). 404–417. 5 indexed citations
18.
Broadbent, Simon. (1956). EXAMINATION OF A QUANTUM HYPOTHESIS BASED ON A SINGLE SET OF DATA. Biometrika. 43(1-2). 32–44. 32 indexed citations
19.
Broadbent, Simon. (1954). Some Uses of the Nomogram in Statistics. Journal of the Royal Statistical Society Series C (Applied Statistics). 3(1). 33–33. 1 indexed citations
20.
Broadbent, Simon & David G. Kendall. (1953). The Random Walk of Trichostrongylus retortaeformis. Biometrics. 9(4). 460–460. 75 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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