Nancy L. Cassill
- Museology top 0.5%
- Marketing top 5%
- Consumer Retail Behavior Studies 12
- Consumer Behavior in Brand Consumption and Identification 11
- Consumer Perception and Purchasing Behavior 5
- Strategy and Management top 10%
- Business Strategy and Innovation 8
- Global Trade and Competitiveness 8
- Global trade, sustainability, and social impact 6
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- Customer Service Quality and Loyalty 9
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- Quality and Supply Management 5
- Co-authors
- Mary Frances DrakeWilliam OxenhamDoris H. KincadeJane Boyd ThomasMinyoung SuhNicholas C. WilliamsonNancy PowellMichelle R. Jones
- Partner nations
- United StatesChinaTürkiye
In The Last Decade
Nancy L. Cassill
44 papers receiving 440 citations
Peers
Comparison fields: 5 of 81
- Museology 107
- Marketing 266
- Strategy and Management 143
- Organizational Behavior and Human Resource Management 89
- Tourism, Leisure and Hospitality Management 10
Countries citing papers authored by Nancy L. Cassill
This map shows the geographic impact of Nancy L. Cassill's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy L. Cassill with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy L. Cassill more than expected).
Fields of papers citing papers by Nancy L. Cassill
This network shows the impact of papers produced by Nancy L. Cassill. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy L. Cassill. The network helps show where Nancy L. Cassill may publish in the future.
Co-authorship network
The 22 scholars most cited alongside Nancy L. Cassill, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 1 | |
| 2 | Strategy Development and Assessment via Scenarios for the Turkish Apparel Industry | 2014 | 1 |
| 3 | 2014 | 0 | |
| 4 | Application of Godet's Scenario Methodology to the Turkish Apparel Industry | 2013 | 2 |
| 5 | 2011 | 9 | |
| 6 | Critical Review on Smart Clothing Product Development | 2010 | 46 |
| 7 | Advanced Mass Customization in Apparel | 2009 | 11 |
| 8 | 2008 | 2 | |
| 9 | Turkish Towel's Place in the Global Market | 2007 | 2 |
| 10 | An examination of the economic and social benefits from US textile industry strategic partnerships | 2006 | 2 |
| 11 | 2006 | 5 | |
| 12 | 2006 | 54 | |
| 13 | 2005 | 1 | |
| 14 | 2004 | 25 | |
| 15 | 2002 | 3 | |
| 16 | 1994 | 16 | |
| 17 | 1993 | 15 | |
| 18 | 1991 | 19 | |
| 19 | 1990 | 11 | |
| 20 | 1984 | 1 |
About Nancy L. Cassill
Nancy L. Cassill is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 46 papers that have together received 531 indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (9 papers), Business Strategy and Innovation (8 papers), Global Trade and Competitiveness (8 papers), Global trade, sustainability, and social impact (6 papers), Consumer Perception and Purchasing Behavior (5 papers) and Quality and Supply Management (5 papers). The work is most often cited by research in Museology (107 citations), Marketing (266 citations) and Strategy and Management (143 citations). Nancy L. Cassill has collaborated with scholars based in United States, China and Türkiye. Frequent co-authors include Mary Frances Drake, William Oxenham, Doris H. Kincade, Jane Boyd Thomas, Minyoung Suh, Nicholas C. Williamson, Nancy Powell, Michelle R. Jones, Patricia Huddleston and David G. Herr.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.