Nancy L. Cassill

42 papers and 444 indexed citations i.

About

Nancy L. Cassill is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nancy L. Cassill has authored 42 papers receiving a total of 444 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Strategy and Management and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nancy L. Cassill’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (8 papers). Nancy L. Cassill is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (8 papers). Nancy L. Cassill collaborates with scholars based in United States, China and Türkiye. Nancy L. Cassill's co-authors include Mary Frances Drake, William Oxenham, Doris H. Kincade, Jane Boyd Thomas, Nicholas C. Williamson, Minyoung Suh, Patricia Huddleston, Michelle R. Jones, Sandra Forsythe and David G. Herr and has published in prestigious journals such as Marketing Intelligence & Planning, Journal of Fashion Marketing and Management and Journal of the Textile Institute.

In The Last Decade

Co-authorship network of co-authors of Nancy L. Cassill i

Fields of papers citing papers by Nancy L. Cassill

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy L. Cassill. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy L. Cassill. The network helps show where Nancy L. Cassill may publish in the future.

Countries citing papers authored by Nancy L. Cassill

Since Specialization
Citations

This map shows the geographic impact of Nancy L. Cassill's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy L. Cassill with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy L. Cassill more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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