Nancy L. Cassill

759 total citations
46 papers, 531 citations indexed

About

Nancy L. Cassill is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nancy L. Cassill has authored 46 papers receiving a total of 531 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 18 papers in Strategy and Management and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nancy L. Cassill's work include Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Nancy L. Cassill is often cited by papers focused on Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Nancy L. Cassill collaborates with scholars based in United States, China and Türkiye. Nancy L. Cassill's co-authors include Mary Frances Drake, William Oxenham, Doris H. Kincade, Jane Boyd Thomas, Minyoung Suh, Nicholas C. Williamson, Nancy Powell, Michelle R. Jones, Patricia Huddleston and David G. Herr and has published in prestigious journals such as Journal of Fashion Marketing and Management, Marketing Intelligence & Planning and Journal of the Textile Institute.

In The Last Decade

Nancy L. Cassill

44 papers receiving 440 citations

Peers

Nancy L. Cassill
Comparison fields: 5 of 81
  • Marketing 266
  • Strategy and Management 143
  • Museology 107
  • Organizational Behavior and Human Resource Management 89
  • Management Information Systems 56
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Gaynor Lea‐Greenwood United Kingdom View profile →
Citations per field, relative to Nancy L. Cassill
Nancy L. Cassill · 1×
Citations per year, relative to Nancy L. Cassill
Nancy L. Cassill · 1×

Countries citing papers authored by Nancy L. Cassill

Since Specialization
Citations

This map shows the geographic impact of Nancy L. Cassill's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy L. Cassill with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy L. Cassill more than expected).

Fields of papers citing papers by Nancy L. Cassill

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy L. Cassill. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy L. Cassill. The network helps show where Nancy L. Cassill may publish in the future.

Co-authorship network of co-authors of Nancy L. Cassill

This figure shows the co-authorship network connecting the top 25 collaborators of Nancy L. Cassill. A scholar is included among the top collaborators of Nancy L. Cassill based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nancy L. Cassill. Nancy L. Cassill is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2
Strategy Development and Assessment via Scenarios for the Turkish Apparel Industry
1
3 0
4
Application of Godet's Scenario Methodology to the Turkish Apparel Industry
2
5 9
6
Critical Review on Smart Clothing Product Development
46
7
Advanced Mass Customization in Apparel
11
8 2
9
Turkish Towel's Place in the Global Market
2
10
An examination of the economic and social benefits from US textile industry strategic partnerships
2
11 5
12 54
13 1
14 25
15 3
16 16
17 15
18 19
19 11
20 1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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