Muhammad Hamayun

533 total citations · 1 hit paper
18 papers, 315 citations indexed

About

Muhammad Hamayun is a scholar working on Strategy and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Muhammad Hamayun has authored 18 papers receiving a total of 315 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Strategy and Management, 4 papers in Sociology and Political Science and 4 papers in Marketing. Recurrent topics in Muhammad Hamayun's work include Digital Marketing and Social Media (3 papers), COVID-19 Pandemic Impacts (2 papers) and Workplace Spirituality and Leadership (2 papers). Muhammad Hamayun is often cited by papers focused on Digital Marketing and Social Media (3 papers), COVID-19 Pandemic Impacts (2 papers) and Workplace Spirituality and Leadership (2 papers). Muhammad Hamayun collaborates with scholars based in Pakistan, China and Bangladesh. Muhammad Hamayun's co-authors include Mohammad Masukujjaman, Abu Bakkar Siddik, Syed Shah Alam, Sayyed Khawar Abbas, Farid Ahammad Sobhani, Guang-Wen Zheng, Yan Shi, Islam Fadel, M. van der Meijde and Syed Shah Alam and has published in prestigious journals such as Scientific Reports, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Muhammad Hamayun

17 papers receiving 295 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study

2023 78 citations Abu Bakkar Siddik, Sayyed Khawar Abbas et al. Sustainability profile →

Peers

Muhammad Hamayun

MARKE

ISM

SPS

Muhammad Tahir Khan Pakistan

Daniele Battaglia Italy

Mohd Fauzi Mohd Jani Malaysia

Ahmad Shaharudin Abdul Latiff Malaysia

Jan Muhammad Sohu China

Marjeta Marolt Slovenia

Elikem Chosniel Ocloo Ghana

Emmanuel Bruce China

Devinaga Rasiah Malaysia

Shengyu Gu China

Muhammad Tahir Khan Pakistan

Muhammad Hamayun

45 ×0.5

MARKE

55 ×0.6

63 ×1.0

ISM

65 ×1.2

SPS

34 ×0.7

Citations per year, relative to Muhammad Hamayun Muhammad Hamayun (= 1×) peers Muhammad Tahir Khan

Countries citing papers authored by Muhammad Hamayun

Since Specialization

Citations

This map shows the geographic impact of Muhammad Hamayun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Muhammad Hamayun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Muhammad Hamayun more than expected).

Fields of papers citing papers by Muhammad Hamayun

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Muhammad Hamayun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Muhammad Hamayun. The network helps show where Muhammad Hamayun may publish in the future.

Co-authorship network of co-authors of Muhammad Hamayun

This figure shows the co-authorship network connecting the top 25 collaborators of Muhammad Hamayun. A scholar is included among the top collaborators of Muhammad Hamayun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Muhammad Hamayun. Muhammad Hamayun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Lee, Ji‐Eun, et al.. (2025). Probiotic potential of ginseng derived Lacticaseibacillus rhamnosus strains with hypocholesterolemic, antioxidant and antibacterial activities. Scientific Reports. 15(1). 29222–29222.

Siddik, Abu Bakkar, et al.. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability. 15(2). 1594–1594. 78 indexed citations breakdown →

Masukujjaman, Mohammad, et al.. (2023). Green Logistics, Green Human Capital, and Circular Economy: The Mediating Role of Sustainable Production. Sustainability. 15(2). 1045–1045. 33 indexed citations

Yasir, Muhammad, et al.. (2023). Transformational leadership, organizational justice and organizational citizenship behavior in the restaurant context. 9(4). 496–509. 2 indexed citations

Siddik, Abu Bakkar, et al.. (2022). Do Environmental Strategy and Awareness Improve Firms’ Environmental and Financial Performance? The Role of Competitive Advantage. Sustainability. 14(17). 10600–10600. 33 indexed citations

Shi, Yan, et al.. (2022). The Antecedents of Willingness to Adopt and Pay for the IoT in the Agricultural Industry: An Application of the UTAUT 2 Theory. Sustainability. 14(11). 6640–6640. 64 indexed citations

Yan, Chen, Abu Bakkar Siddik, Mohammad Masukujjaman, et al.. (2022). Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model. Frontiers in Nutrition. 9. 894765–894765. 10 indexed citations

Siddique, Maria, et al.. (2022). EFFECT OF COVID-19 ON THE MENTAL HEALTH OF STUDENTS IN PAKISTAN: THE ONLINE EDUCATION PRESSURE, FEAR OF FAILING AND PSYCHOLOGICAL DISTRESS. 38(2). 180–192. 5 indexed citations

Yasir, Muhammad, et al.. (2021). Servant Leadership and Ethical Climate as Antecedents of Turnover Intentions in the Restaurant Industry of Pakistan. Academy of Entrepreneurship journal. 27. 8 indexed citations

10.

Nawab, Khalid, et al.. (2021). A Review of Applications of Artificial Intelligence in Gastroenterology. Cureus. 13(11). e19235–e19235. 7 indexed citations

11.

Idrees, Muhammad, Faris F. Aba Alkhayl, Khaled S. Allemailem, et al.. (2021). Core-Proteomics-Based Annotation of Antigenic Targets and Reverse-Vaccinology-Assisted Design of Ensemble Immunogen against the Emerging Nosocomial Infection-Causing Bacterium Elizabethkingia meningoseptica. International Journal of Environmental Research and Public Health. 19(1). 194–194. 11 indexed citations

12.

Khan, Ikram Ullah, Zahid Hameed, & Muhammad Hamayun. (2019). Investigating the Acceptance of Electronic Banking in the Rural Areas of Pakistan: An Application of the Unified Model. 11(3). 57–88. 15 indexed citations

13.

Khan, Kashif Ullah, et al.. (2017). Marketing conception in SMEs: a paradigm shift, why SMEs fail to adopt marketing in Hefei, China. International Journal of Business Innovation and Research. 14(3). 364–364. 1 indexed citations

14.

Khan, Dilawar, et al.. (2017). Female Labor Market Participation and Economic Growth: The Case of Pakistan. 4(2). 217–217. 16 indexed citations

15.

Ahmed, Bilal, et al.. (2017). Marketing conception in SMEs: a paradigm shift, why SMEs fail to adopt marketing in Hefei, China. International Journal of Business Innovation and Research. 14(3). 364–364. 1 indexed citations

16.

Meijde, M. van der, Islam Fadel, P. Ditmar, & Muhammad Hamayun. (2014). Uncertainties in crustal thickness models for data sparse environments: A review for South America and Africa. Journal of Geodynamics. 84. 1–18. 26 indexed citations

17.

Hamayun, Muhammad, et al.. (2014). Conflict Management Strategies in Higher Education Institutions: Public Sector Universities in Kpk Province, Pakistan. Journals & Books Hosting (International Knowledge Sharing Platform). 4(28). 161–168. 2 indexed citations

18.

Hamayun, Muhammad, et al.. (2013). Native simulation of complex VLIW instruction sets using static binary translation and Hardware-Assisted Virtualization. SPIRE - Sciences Po Institutional REpository. 576–581. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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