Hajo Hippner
- Sociology and Political Science
- Communication top 10%
- Computer Science Applications top 10%
- Marketing
- Strategy and Management
- Co-authors
- Klaus D. WildeMatthias MeyerStéphan Martin
- Topics
- Corporate Governance and Management (14 papers)Digital Innovation in Industries (7 papers)Marketing and Advertising Strategies (3 papers)
- Journals
- Business & Information Systems EngineeringInformatik-SpektrumMarketing ZFP
- Partner nations
- GermanyUnited States
In The Last Decade
Hajo Hippner
17 papers receiving 119 citations
Peers
Comparison fields: 5 of 57
- Sociology and Political Science 42
- Communication 41
- Computer Science Applications 41
- Marketing 28
- Strategy and Management 26
Countries citing papers authored by Hajo Hippner
This map shows the geographic impact of Hajo Hippner's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hajo Hippner with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hajo Hippner more than expected).
Fields of papers citing papers by Hajo Hippner
This network shows the impact of papers produced by Hajo Hippner. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hajo Hippner. The network helps show where Hajo Hippner may publish in the future.
Co-authorship network of co-authors of Hajo Hippner
This figure shows the co-authorship network connecting the top 25 collaborators of Hajo Hippner. A scholar is included among the top collaborators of Hajo Hippner based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hajo Hippner. Hajo Hippner is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Consumers’ Need For Prestige: Scale Development | 1 |
| 2 | 41 | |
| 3 | Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung. 3., vollst. überarb. und erw. Aufl. | 0 |
| 4 | 1 | |
| 5 | 1 | |
| 6 | Customer Relationship Management : Grundlagen und aktuelle Entwicklungen | 1 |
| 7 | Bedeutung, Anwendungen und Einsatzpotenziale von Social Software | 24 |
| 8 | Text Mining zur Anreicherung von Kundenprofilen in der Bankenbranche | 0 |
| 9 | 16 | |
| 10 | Kampagnen-Management als Teil des CRM | 0 |
| 11 | 5 | |
| 12 | 12 | |
| 13 | 1 | |
| 14 | 1 | |
| 15 | 1 | |
| 16 | 0 | |
| 17 | Handbuch Data Mining im Marketing : knowledge discovery in marketing databases | 11 |
| 18 | CRM-Systeme - Eine Marktübersicht. | 3 |
| 19 | 7 | |
| 20 | 4 |
About Hajo Hippner
Hajo Hippner is a scholar working on Management of Technology and Innovation, Strategy and Management and Tourism, Leisure and Hospitality Management, having authored 23 papers that have together received 144 indexed citations. Recurring topics across this work include Corporate Governance and Management (14 papers), Digital Innovation in Industries (7 papers) and Marketing and Advertising Strategies (3 papers). The work is most often cited by research in Computer Science Applications (41 citations), Communication (41 citations) and Marketing (28 citations). Hajo Hippner has collaborated with scholars based in Germany and United States. Frequent co-authors include Klaus D. Wilde, Matthias Meyer and Stéphan Martin. Their work appears in journals such as Business & Information Systems Engineering, Informatik-Spektrum and Marketing ZFP.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.