D. S. Leathar

726 total citations
26 papers, 578 citations indexed

About

D. S. Leathar is a scholar working on Marketing, Gender Studies and General Health Professions. According to data from OpenAlex, D. S. Leathar has authored 26 papers receiving a total of 578 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Gender Studies and 4 papers in General Health Professions. Recurrent topics in D. S. Leathar's work include Media Influence and Health (4 papers), Marketing and Advertising Strategies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). D. S. Leathar is often cited by papers focused on Media Influence and Health (4 papers), Marketing and Advertising Strategies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). D. S. Leathar collaborates with scholars based in United Kingdom and Colombia. D. S. Leathar's co-authors include P. P. Aitken, Alison C. Scott, Douglas Eadie, Robert McNeill, M M Roberts, Gerard Hastings, Anthony S. Blinkhorn, Elizabeth Kay and Susan MacAskill and has published in prestigious journals such as Social Science & Medicine, Journal of Services Marketing and Health Education Research.

In The Last Decade

D. S. Leathar

24 papers receiving 485 citations

Peers

D. S. Leathar

PHYSI

MARKE

SPS

LLT

Sarah Ray United States

I. von Haeften United States

Marisa de Andrade United Kingdom

Trish Cotter Australia

Roxanne Parrott United States

Nancy J. Kaufman United States

Dennis Martell United States

Ruth W. Edwards United States

Rob Ruiter Netherlands

Jeffrey K. Springston United States

Sarah Ray United States

D. S. Leathar

326 ×2.1

PHYSI

251 ×2.0

44 ×0.4

MARKE

148 ×1.3

SPS

151 ×1.4

LLT

Citations per year, relative to D. S. Leathar D. S. Leathar (= 1×) peers Sarah Ray

Countries citing papers authored by D. S. Leathar

Since Specialization

Citations

This map shows the geographic impact of D. S. Leathar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by D. S. Leathar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites D. S. Leathar more than expected).

Fields of papers citing papers by D. S. Leathar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by D. S. Leathar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by D. S. Leathar. The network helps show where D. S. Leathar may publish in the future.

Co-authorship network of co-authors of D. S. Leathar

This figure shows the co-authorship network connecting the top 25 collaborators of D. S. Leathar. A scholar is included among the top collaborators of D. S. Leathar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with D. S. Leathar. D. S. Leathar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Blinkhorn, Anthony S., D. S. Leathar, & Elizabeth Kay. (1989). An assessment of the value of quantitative and qualitative data collection techniques.. PubMed. 6(2). 147–51. 18 indexed citations

Hastings, Gerard, D. S. Leathar, & Alison C. Scott. (1988). Scottish attitudes to AIDS. BMJ. 296(6627). 991–992. 10 indexed citations

Aitken, P. P., Douglas Eadie, D. S. Leathar, Robert McNeill, & Alison C. Scott. (1988). Television Advertisements for Alcoholic Drinks Do Reinforce Under‐age Drinking. British Journal of Addiction. 83(12). 1399–1419. 117 indexed citations

Leathar, D. S.. (1988). The Development and Assessment of Mass Media Campaigns: The Work of the Advertising Research Unit: IV. ‘Be All You Can Be’ Case History—Part 2. Journal of the Institute of Health Education. 26(2). 85–93. 2 indexed citations

Leathar, D. S.. (1988). The Development and Assessment of Mass Media Campaigns: The Work of the Advertising Research Unit: IV. ‘Be All You Can Be’ Case History—Part 1. Journal of the Institute of Health Education. 26(1). 6–12. 5 indexed citations

Hastings, Gerard, et al.. (1988). Sports sponsorship in health education. Health Promotion International. 3(2). 161–169. 11 indexed citations

Leathar, D. S.. (1987). The development and assessment of mass media campaigns: The work of the Advertising Research Unit: Part III—Some important issues. Journal of the Institute of Health Education. 25(4). 125–131. 1 indexed citations

Leathar, D. S. & Gerard Hastings. (1987). SOCIAL MARKETING AND HEALTH EDUCATION. Journal of Services Marketing. 1(2). 49–52. 18 indexed citations

Leathar, D. S.. (1987). The Development and Assessment of Mass Media Campaigns The work of the Advertising Research Unit: Part II—Methodology. Journal of the Institute of Health Education. 25(3). 90–98. 1 indexed citations

10.

Aitken, P. P., et al.. (1987). Children's Awareness of Cigarette Advertisements and Brand Imagery. British Journal of Addiction. 82(6). 615–622. 69 indexed citations

11.

Leathar, D. S.. (1986). Health education and the media II : proceedings of the 2nd international conference organized jointly by the Scottish Health Education Group, Edinburgh, and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 25-29 March 1985. Pergamon Press eBooks.

12.

Aitken, P. P., et al.. (1986). Children's awareness of cigarette brand sponsorship of sports and games in the UK. Health Education Research. 1(3). 203–211. 55 indexed citations

13.

Leathar, D. S. & M M Roberts. (1985). Older women's attitudes towards breast disease, self examination, and screening facilities: implications for communication.. BMJ. 290(6469). 668–670. 38 indexed citations

14.

Aitken, P. P., et al.. (1985). 'Brand-stretching' advertisements for cigarettes: the impact on children. Health Education Journal. 44(4). 201–202. 5 indexed citations

15.

Blinkhorn, Anthony S., et al.. (1983). Attitudes towards dental care among young people in Scotland. Implications for dental health education. BDJ. 155(9). 311–313. 25 indexed citations

16.

Aitken, P. P., et al.. (1982). Smoking prevalence and beliefs among adult Scots: implications for health education.. PubMed. 24(3). 164–75. 2 indexed citations

17.

Leathar, D. S.. (1981). The use of mass media health education campaigns in Scotland. Journal of the Institute of Health Education. 19(4). 122–129. 8 indexed citations

18.

Leathar, D. S.. (1981). Defence-inducing Advertising. Journal of the Institute of Health Education. 19(2). 42–55. 7 indexed citations

19.

Leathar, D. S.. (1980). Smoking among student nurses.. PubMed. 76(14). 589–90. 29 indexed citations

20.

Leathar, D. S.. (1980). Images in health education advertising. Health Education Journal. 39(4). 123–128. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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