Bela Florenthal

452 total citations
15 papers, 276 citations indexed

About

Bela Florenthal is a scholar working on Sociology and Political Science, Communication and Information Systems and Management. According to data from OpenAlex, Bela Florenthal has authored 15 papers receiving a total of 276 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 5 papers in Communication and 4 papers in Information Systems and Management. Recurrent topics in Bela Florenthal's work include Digital Marketing and Social Media (8 papers), Knowledge Management and Sharing (5 papers) and Technology Adoption and User Behaviour (4 papers). Bela Florenthal is often cited by papers focused on Digital Marketing and Social Media (8 papers), Knowledge Management and Sharing (5 papers) and Technology Adoption and User Behaviour (4 papers). Bela Florenthal collaborates with scholars based in United States and Israel. Bela Florenthal's co-authors include Aviv Shoham, Susan H. Godar, Mike Chen‐ho Chao and Gregory E. Osland and has published in prestigious journals such as Journal of Services Marketing, Journal of Marketing Education and Journal of Research in Interactive Marketing.

In The Last Decade

Bela Florenthal

14 papers receiving 257 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bela Florenthal United States 9 189 105 95 42 41 15 276
Olivier Sibai United Kingdom 7 167 0.9× 131 1.2× 48 0.5× 53 1.3× 39 1.0× 10 303
Tanuosha Paramanathan Malaysia 4 257 1.4× 59 0.6× 97 1.0× 40 1.0× 84 2.0× 6 358
Liuning Zhou United States 7 242 1.3× 143 1.4× 136 1.4× 45 1.1× 39 1.0× 9 304
Enrique Murillo Mexico 9 129 0.7× 85 0.8× 43 0.5× 98 2.3× 36 0.9× 16 289
Alec Tefertiller United States 10 208 1.1× 82 0.8× 70 0.7× 29 0.7× 54 1.3× 19 312
Eunkyoung Han South Korea 9 137 0.7× 101 1.0× 55 0.6× 26 0.6× 25 0.6× 26 247
Ramzan Sama India 6 286 1.5× 203 1.9× 79 0.8× 49 1.2× 18 0.4× 11 362
Jason Weismueller Australia 3 345 1.8× 169 1.6× 101 1.1× 34 0.8× 49 1.2× 5 408
Chiharu Ishida United States 9 134 0.7× 161 1.5× 62 0.7× 92 2.2× 15 0.4× 16 323
Dogá Istanbulluoglu United Kingdom 6 238 1.3× 163 1.6× 85 0.9× 90 2.1× 38 0.9× 11 351

Countries citing papers authored by Bela Florenthal

Since Specialization
Citations

This map shows the geographic impact of Bela Florenthal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bela Florenthal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bela Florenthal more than expected).

Fields of papers citing papers by Bela Florenthal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bela Florenthal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bela Florenthal. The network helps show where Bela Florenthal may publish in the future.

Co-authorship network of co-authors of Bela Florenthal

This figure shows the co-authorship network connecting the top 25 collaborators of Bela Florenthal. A scholar is included among the top collaborators of Bela Florenthal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bela Florenthal. Bela Florenthal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

15 of 15 papers shown
1.
Florenthal, Bela, et al.. (2021). A cross-cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework. International Review on Public and Nonprofit Marketing. 18(4). 629–657. 12 indexed citations
2.
Florenthal, Bela, et al.. (2020). Nonprofits meet millennials: a hybrid approach of uses and gratifications and TAM to identify the drivers of monetary donation intention. Young Consumers Insight and Ideas for Responsible Marketers. 21(4). 435–449. 10 indexed citations
3.
4.
Florenthal, Bela. (2019). Young consumers’ motivational drivers of brand engagement behavior on social media sites. Journal of Research in Interactive Marketing. 13(3). 351–391. 79 indexed citations
5.
Florenthal, Bela. (2018). Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach. Journal of Marketing Education. 41(3). 234–253. 33 indexed citations
6.
Florenthal, Bela. (2016). The Value of Interactive Assignments in the Online Learning Environment. Marketing Education Review. 26(3). 154–170. 9 indexed citations
7.
Florenthal, Bela & Mike Chen‐ho Chao. (2016). A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites. RePEc: Research Papers in Economics. 6(4). 54–72. 4 indexed citations
8.
Florenthal, Bela, et al.. (2016). A comparison of global companies' performance on Twitter and Weibo. International Journal of Business Environment. 8(3). 242–242. 2 indexed citations
9.
Florenthal, Bela, et al.. (2016). A comparison of global companies' performance on Twitter and Weibo. International Journal of Business Environment. 8(3). 242–242. 3 indexed citations
10.
Florenthal, Bela. (2015). Applying uses and gratifications theory to students’ LinkedIn usage. Young Consumers Insight and Ideas for Responsible Marketers. 16(1). 17–35. 49 indexed citations
11.
Florenthal, Bela, et al.. (2012). Organizational Culture: Comparing Faculty and Staff Perspectives. 12(6). 81–90. 12 indexed citations
12.
Florenthal, Bela, et al.. (2011). Do Green Lifestyle Consumers Appreciate Low Involvement Green Products?. Digital Commons @ Butler University (Butler University). 21(2). 35–45. 25 indexed citations
13.
Florenthal, Bela & Aviv Shoham. (2010). Four‐mode channel interactivity concept and channel preferences. Journal of Services Marketing. 24(1). 29–41. 36 indexed citations
14.
Osland, Gregory E. & Bela Florenthal. (2009). High-versus Low-Context National Cultures: Preferences for Type of Retailer and for Human Interaction. Digital Commons @ Butler University (Butler University). 97–109.
15.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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