Bai Yang

592 total citations
12 papers, 449 citations indexed

About

Bai Yang is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Bai Yang has authored 12 papers receiving a total of 449 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Sociology and Political Science. Recurrent topics in Bai Yang's work include Environmental Sustainability in Business (3 papers), Corporate Social Responsibility Reporting (2 papers) and Digital Marketing and Social Media (2 papers). Bai Yang is often cited by papers focused on Environmental Sustainability in Business (3 papers), Corporate Social Responsibility Reporting (2 papers) and Digital Marketing and Social Media (2 papers). Bai Yang collaborates with scholars based in China, United Kingdom and India. Bai Yang's co-authors include Ying Liu, Min Tang, Yan Liang, Gaoji Sun, Marcello M. Mariani, Nripendra P. Rana, Rajasshrie Pillai, Brijesh Sivathanu, Yogesh K. Dwivedi and Wei Chen and has published in prestigious journals such as Journal of Environmental Psychology, International Journal of Information Management and Soft Computing.

In The Last Decade

Bai Yang

11 papers receiving 434 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bai Yang China 7 178 89 71 64 62 12 449
Jörn Grahl Germany 12 318 1.8× 81 0.9× 49 0.7× 125 2.0× 64 1.0× 26 709
Jing Luan China 10 153 0.9× 117 1.3× 82 1.2× 59 0.9× 29 0.5× 26 569
Jie Lin China 11 53 0.3× 72 0.8× 47 0.7× 51 0.8× 49 0.8× 42 371
Yanzhong Dang China 14 128 0.7× 71 0.8× 26 0.4× 38 0.6× 61 1.0× 55 498
Ping‐Kuo Chen China 13 106 0.6× 39 0.4× 90 1.3× 89 1.4× 93 1.5× 40 542
Syam Menon United States 15 129 0.7× 95 1.1× 105 1.5× 82 1.3× 64 1.0× 24 537
Jae Kwon Bae South Korea 10 115 0.6× 31 0.3× 49 0.7× 30 0.5× 28 0.5× 34 581
Radha K. Mahapatra United States 6 120 0.7× 41 0.5× 45 0.6× 99 1.5× 16 0.3× 14 443
Mehmet Mutlu Yenisey Türkiye 8 117 0.7× 128 1.4× 58 0.8× 30 0.5× 383 6.2× 13 648
Shuo Zeng United States 9 68 0.4× 139 1.6× 199 2.8× 56 0.9× 35 0.6× 16 424

Countries citing papers authored by Bai Yang

Since Specialization
Citations

This map shows the geographic impact of Bai Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bai Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bai Yang more than expected).

Fields of papers citing papers by Bai Yang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bai Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bai Yang. The network helps show where Bai Yang may publish in the future.

Co-authorship network of co-authors of Bai Yang

This figure shows the co-authorship network connecting the top 25 collaborators of Bai Yang. A scholar is included among the top collaborators of Bai Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bai Yang. Bai Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
1.
Yang, Bai, et al.. (2024). Beyond buying less: A functional matching perspective on sustainable fashion product purchasing. Journal of Environmental Psychology. 95. 102283–102283. 5 indexed citations
2.
Chen, Huiru, et al.. (2022). Transnational corporation’ localization procurement strategies under tax policies and uncertain operation risks: delegation or control. Journal of Ambient Intelligence and Humanized Computing. 14(10). 13647–13659. 3 indexed citations
3.
Yang, Bai, Ying Liu, & Wei Chen. (2022). A twin data-driven approach for user-experience based design innovation. International Journal of Information Management. 68. 102595–102595. 20 indexed citations
4.
Yang, Bai, et al.. (2021). Stage Performance Rating Model of Corporate Social Responsibility. 48. 149–152. 1 indexed citations
5.
Luo, Yu & Bai Yang. (2021). Business Model Innovation of Technical Start-ups in Emerging Markets. Journal of Industrial Integration and Management. 6(3). 319–332. 6 indexed citations
6.
Pillai, Rajasshrie, Brijesh Sivathanu, Marcello M. Mariani, et al.. (2021). Adoption of AI-empowered industrial robots in auto component manufacturing companies. Production Planning & Control. 33(16). 1517–1533. 123 indexed citations
7.
Sun, Gaoji, et al.. (2019). An adaptive differential evolution with combined strategy for global numerical optimization. Soft Computing. 24(9). 6277–6296. 136 indexed citations
8.
Yang, Bai, et al.. (2018). Internationalization strategy, social responsibility pressure and enterprise value. Soft Computing. 24(4). 2487–2494. 7 indexed citations
9.
Yang, Bai. (2018). How Does Co-Creation Affect Customer’s Purchase Intention?. Journal of Industrial Integration and Management. 3(1). 1850005–1850005. 6 indexed citations
10.
Yang, Bai, et al.. (2018). Impact of Data Analysis on the Business Administration Education Reform in Teaching Style. Educational Sciences Theory & Practice. 3 indexed citations
11.
Yang, Bai, Ying Liu, Yan Liang, & Min Tang. (2018). Exploiting user experience from online customer reviews for product design. International Journal of Information Management. 46. 173–186. 139 indexed citations
12.
Yang, Bai. (2006). Tourist Authenticity and Tourists.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026