Standout Papers
Citation Impact
51 standout
Citing Papers
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
2024 Standout
Human versus virtual influences, a comparative study
2024 Standout
Works of Young Jee Han being referenced
Signaling Status with Luxury Goods: The Role of Brand Prominence
2010 Standout
Signaling Status with Luxury Goods: The Role of Brand Prominence
2010 Standout
Author Peers
| Author | Marketing | SPS | ECP | OBHRM | Last Decade | Papers | Cites |
|---|---|---|---|---|---|---|---|
| Young Jee Han | 1266 | 745 | 176 | 249 | 8 | 1.5k | |
| M.N. Mungole | 26 | 458 | |||||
| Jenny Folkesson | 15 | 505 | |||||
| Wan Nor Nadyaini Wan Omar | 11 | 625 | |||||
| Wilfred P. dela Cruz | 7 | 350 | |||||
| Frederic Damen | 12 | 186 | 34 | 250 | 7 | 442 |
All Works
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